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Thursday, November 29, 2012

Another lesson on media play "don't" from YG and Lee Hi


Article: 'Monster Rookie' Lee Hi, why won't she be receiving the rookie award at the MAMA?

Source: OSEN via Nate

1. [+665, -58] Even if her debut date did fall into the required date, the best rookie of the year is Busker

2. [+298, -12] If you're going to write up an article about this, isn't it common sense to also include the artists that WERE nominated for the award? What are we supposed to google it ourselves?

3. [+278, -31] OSEN, seriously ㅋㅋㅋ Yeah, I get that you guys are affiliated with YG but shouldn't you at least include the names of the other nominations? You think it's an article just after writing that Lee Hi won't be able to win the award? You write it as if the award would've definitely been hers if her debut date fit the requirement... And the majority of the article is just talking about her promotional stuff... ㅋㅋ Anyway, even if her debut date did line up, the award goes to Busker... And she still doesn't even come close to Ailee in terms of promotions this year... ㅡㅡ;

4. [+43, -7] Lee Hi, Juniel... can they please stop with the rookie award media play. Ailee is well above them in terms of achievements.

5. [+41, -16] Can YG please stop with the media play with Lee Hi =.= Because YG media plays with her every single day, I'm starting to dislike her. Even if her debut date fit MAMA's requirements, the award belongs to Busker Busker. STOP with the Lee Hi media play.

6. [+27, -7] ㅡㅡ; I really don't know why she's so popular

7. [+26, -2] Another monster-like media play from monster rookie Lee Hi~~ To be continued~~

8. [+23, -2] Even if she fit all of the requirements, the award does not belong to Lee Hi. Does Lee Hi even compare to Ailee? She lacks in vocal talent and performance compared to her. It'd be such a comedy if both Ailee and Lee Hi were nominated and Lee Hi took the award.

9. [+22, -4] Okay, we get it, so can OSEN journalists please quit with the YG media play. Do you not see that you're turning people away that originally liked the artists but they're getting sick of all of the biased, one-sided articles you're putting out of them. I get that media play is important to celebrities but some of these articles have nothing to do with reporting news but just blatant praise for each and every YG artist. I don't know if you guys have a contract with YG but please keep it to a minimum. We get that they're amazing. We get it. Stop it now, OSEN.

10. [+22, -4] There's Ailee ㅡㅡ;; Isn't it obvious the award belongs to her?

-

64 comments:

  1. lol, bunch of dumbass netizens don't realize MAMA separates male and female rookies?


    Anyway YG needs to stop with the media play regarding Lee Hayi, just let the success sink in and don't force it.

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  2. Wow poor girl is going to end up with tons of undeserved hate thanks this unnecessary excessive hype.

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  3. Don't every company have their own "media play" tho? Anyway Ailee deserves the Rookie Award more.

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  4. "7. [+26, -2] Another monster-like media play from monster rookie Lee Hi~~ To be continued~~"
    LOL XD


    she's a rookie... let's just take it slowly... using these media play and shove it to people will only ruin her image more... people know she's talented and all just show it in a right way...
    Just look at Ailee... I knew that Immortal Song helps her a lot in getting the recognition from public people..... that's what rookie should do... appear and promote yourself more in shows... idk if busker busker always appear in shows or not but since they're more on indie style, I assume they're perhaps have more gigs to promote themselves? that just how it should've been done... promote yourself more, then, the recognition will be given to you ^^

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  5. pfft..who cares about Lee Hi ~.~ boringgg

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  6. you do enough to read and comment.

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  7. Lee Hi is amazingly talented but it's sad to see negative responses because YG is desperate for an article. Please YG just focus on Lee Hi's music.

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  8. 6. [+27, -7] ㅡㅡ; I really don't know why she's so popular



    THIS!! i also in confused state..dont know what so special bout here...for me she lack of personality..she seem to be numb..err is that a correct words? lololol

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  9. Same reason people care as much for 2ne1 as they did. People hop on the YG banwagon.

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  10. Well, Lee Hi is doing great as rookie too, not as great as Busker2 indeed , but within the FEMALE , She did the best out of the others. That's a known fact. Her first 4 weeks DAs is more than both of Ailee songs, but I do agree that it is too soon for her to receive the rookie award though.

    Since she is only around for few months , unlike Ailee who has been promoting very well in the long whole year. And it is quite amazing already if you compare the debut of the 3 Kpop star finalists . see how Ayeon and Ji min were underwhelmed , but Lee Hi managed to do this well. I'm glad and satisfied enough.

    Hope YG and Osen stop doing Media play on her success anyway. Too much can be very annoying.

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  11. Her voice is interesting but she lacks a lot on the technical side, especially compared to Ailee, whose only fault is her lack of lower register. Hayi's Scarecrow put me to sleep. She also has zero stage presence, frankly she seems more like a bts singer. I'm sure YG will drop her like he dropped Gummy when the hype dies down. YG just sucks at promoting multiple acts, look at 2ne1.
    The award belongs to Busker Busker, if not them, to Ailee.

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  12. Lol look at them crying that Osen didn't put the opponent's name but when Osen does they cry about it too. Smh.

    MAMA separates male & female rookies so busker supporters can take a seat.

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  13. Seriously there are some PR problems. All these big companies don't bother to research. They are just wasting money.

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  14. 'Lee Hi, Juniel... can they please stop with the rookie award media play.
    Ailee is well above them in terms of achievements. '

    For me Ailee is better than Lee hi and Juniel. Ailee should win the rookie Award but I bet YG is going to win tons of awards in MAMA.

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  15. Yes because as you can see Koreans love YG /sarcasm

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  16. They didn't even put another rookie's name here this time, there's no reason to be upset.

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  17. lol what are you talking about, YG is still getting money and having success regardless of what these netizens say, so yes, YG is popular.

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  18. how come when jyj constantly media plays with their shitty acting, no one calls them out on it?

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    Replies
    1. Wtf does this have to do with jyj?u must be homin stan..btw..jyj can act..they got the awards and recognition from proffessionals to prove it..

      Delete
  19. But they don't like him enough just to buy shit because it came from his company.

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  20. idk everyone seemed tired of the idols groups, so the solo artists are getting a lot more praised lately? And 1234 does fit her voice very well.

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  21. I have to disagree. It works like that- a lot of people people buy CD's and support artist just because they are from well known company. Artists from YG and SM have a lot of fans just because they are from these companies. Don't ask me why, I don't understand it too.

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  22. lol there is a reason why YG is one of the big 3 and there is a reason why they r doing this media play.
    Most ppl specially international fans like her cause she is from YG and cause she is now kinda popular

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  23. "2. [+298, -12] If you're going to write up an article about this, isn't it common sense to also include the artists that WERE nominated for the award? What are we supposed to google it ourselves?"


    Lmao I actually agree with this. What, is everyone else suddenly irrelevant? Smh. YG needs to slow down with this.

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  24. ailee stans are so jealous

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  25. JYJ are pretty good actors and are recognized in Korea for their above par acting skill amongst idols.

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    Replies
    1. Ikr?haters are gonna hate but they cant deny that they can act..

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  26. All companies are related to the media
    even JYP, SM, Cube and Starship

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  27. For once, I /kinda/ agree with the K-Netizens.

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  28. So Osen can't write a YG related article without being called a media play?

    I understand some agencies do media play, and YG do it too. But Take away the link osen-YG, they can't even write a single YG related article like any other medias.

    Like the other day, netizens call out YG on media play over lee hi several articles, when she actually was the talk of the town for a month, setting rookie records everywhere. I admit YG media play where it is, and not only YG use it, even your favourite group' company does it, but i smell some butthurtness...

    And lol, over the "now i'm starting disliking her" "don't understand why she's popular?" blablabla... She have been N°1 for almost a month, if she was really that bad or uninteresting or boring, people wouldn't have care for her, YG or not. 1234 was a good song, or at least "original" in the kpop world, hence the interest and love.

    Ailee was exactly like hayi. She blown up popularity on her first single heaven, and she would have been the first rookie to win awards if bigbang wasn't coming back at that time. Even if she wasn't in a big company like YG, she did programs before her debut, and people were really anticipating for her. She was not a rookie coming out from nowhere and becoming popular just like that. I think her cover of "Halo" put the same impact on her popularity as Hayi' cover of "For You".

    I do think for this year Ailee deserve the rookie award, but really, if hayi came out earlier, both would have been legit winners.

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  29. bnut ailee song are boring tho, I like her voice but i still wait for The Song.

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  30. lol it's always funny to see how much Korea hates YG. But yeah Ailee or Busker Busker are much better than Lee Hi and everything else was already said in the comments by @sarajgh:disqus.

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  31. Still, her performances were a million times better than 1,2,3,4.

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  32. I don't like Ailee's new song but heck I can watch her live performance all the way through. She is entertaining, gives a good show and sounds amazing. Just don't give me an Mp3 of her latest song ^^;; (loved Heaven though, flawless song, need more of this)

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  33. "she lack personality"


    A nice change from the usual idols. She's trying to sell her music, not personality like your oppars.

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  34. Heaven was decent though.


    I agree with the OP. If it's not going to go to Busker (there's still not attending, right?) than it should go to Ailee.

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  35. 1234 was a really good single? I liked it, super addictive.


    I don't really think it's ABOUT her though. I have no idea what type of personality she has, nor do I care. I just like the song. Because the song broke all types of records, people are questioning whether she should've been nominated for MAMA.

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  36. ObviouslyYourenotAGeniusNovember 29, 2012 at 6:20 PM

    But when you sing you should have personality, that's what makes it unique and give its life. No one wants to sit there and watch someone stare blank-faced at the camera and sing with minimal emotion. That's bullshit. A singer is supposed to show that they feel the song and convey emotion through both their voice and their face.

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  37. ObviouslyYourenotAGeniusNovember 29, 2012 at 6:23 PM

    So, it's safe to say YG does the most media play, then JYP, then SM. Figures, YG can't make his nugus famous without the coattail ride effect, so he has to find other ways to get their name out there.

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    Replies
    1. What? YG does the least and SM does the most. Someone farts at SM and they create a press release.

      Netizenbuzz, by its definition, offers only a small picture of the K media. It's dangerous to deduce anything based only on the site.

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    2. @Anonymous, there's a difference between the media voluntarily writing about things and being swayed by companies desperate to brag about their artists. Every company is guilty of media play but SM certainly doesn't do it the most. We would know.

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  38. Just like K netizens people on here will dislike her because the more popular you get, the more hate you get. K netizens and some you people here are a bunch of hipsters.

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  39. I feel bad for her. I mean she's only 15 and already reading those comments about herself. TT^TT

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  40. Well, yeah because Psy and Big Bang did really well this year. It would affect Ailee though so I really don't understand the connection in ur sentence.

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  41. Lee Ha Yi has like literally 3 songs and she just started (unlike Ailee who has years and years of training in both America and Korea). Give the girl a break.

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  42. Korea just likes their girls awkward and young. I mean: Sohee, Yoona, IU, Suzy. Do you not see a trend here?

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  43. At least YG can make his nugus famous

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  44. if you guys wanna know why Lee Hi's popular go search for her clips on kpopstar.. her name is lee hayi.

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  45. K-netz always complain about the media play.. Why read it if it annoys you? Isn't ignoring the article that hard? or your hatred is just above you?

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  46. we're looking at a specific demographic that particularly likes YG acts and that does hop on the bandwagon; mainly teens and some young adults. The rest don't really care

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  47. those girls are not awkward lmao

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  48. I wish they gave Ailee some Jennifer Hudson type songs.

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  49. This article doesn't even mention another idols name.

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  50. YG's in the Big 3 because of Big Bang. Most people don't like her because she's from YG they like her because she was on Kpop Star. That's like saying people only like the rest of SuPearls because they're in YG.

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  51. Actually she never trained in the States. She just uploaded random videos. She started get actual training (from Wheesung) in 2011. Hayi went through months of Kpop Star, had several "mentors", and performed many songs. She should be better.

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  52. that too. but no matter how well they are, if MNET hasn't been kissing YG's ass for years since their dispute with SM, they has less chance to win either.

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  53. you're going overboard, osen/yg. if you want an award, then debut her earlier, not delaying and delaying andddd delaying like those new YG girlgroups. it's not like your artists aren't predetermined to win no matter what the polling result... ahaha. not that they don't deserve this, because that's a matter of subjectivity (?), but it's obvious that MNET has been kissing YG's butts for years since their dispute with SM, and even more this year. notice how they worship PSY? not wrong, of course, PSY deserved it. but it's too... obvious. lol.



    looks like CJ E&M hates SM's moves of invading their territory (drama/movie)

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  54. you want to watch a zombie that sing?

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  55. Lee hi's vocal skills and stage presence aren't comparable to Ailee. AIlee is in a whole another level.

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  56. AIlee just started too, don't make things up lmao

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  57. "shitty acting" yeah sure

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  58. I actually like her voice, but I agree that she does kind of lack a lot.. when she was performing "It's Cold" with Epik High, I didn't like the fact that she didn't show a lot of emotion in her performance. Like seriously, when I was watching her she literally had NO expressions on her face, it almost looked like she was bored

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  59. Woah, why so much hate? I don't understand. Everyone's assuming OSEN writes kiss-butt articles under YG's direction. No one calls them out for the bad articles they've written about YG and the good articles they've written for other companies like SM and JYP.

    And why so much hate for Lee Hi?

    Honestly, I'm just curious. I'm just wondering why she's so hated. And why is Ailee so loved? I like both artistes but I don't know much about both of them. Just want someone to give me a probable explanation. Thanks!

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