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Sunday, September 30, 2012

Why does Korea interpret netizen comments as public sentiment?


This is a really powerful editorial released by OSEN that's well worth the read. The article is long so I'm skipping irrelevant parts.

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The picture above is of an 'enter key gun' and was drawn by Solbi to be released at her latest art exhibition.

It leaves a lasting impression in that the enter key is represented as a gun, and the resulting bullet is just moments away from hitting a falling woman. Solbi explained that it was an artistic expression of how every action and word of a celebrity is constantly placed on the chopping board for scrutiny and hate.

Others might think that for someone in a career that earns easy money for being loved by the public, that it's being weak to pay any mind to the hateful replies they sometimes receive. To the people that are on the receiving end, however, the replies crush their hearts harder than ever.

One idol star who's performed on stages all across the world once approached me with a netizen's ID and asked if I knew who that was. Of course, I had no idea. I nagged him for being so caught up in one hateful reply when he was receiving the love of so many, but he was serious.

"This netizen leaves a comment on every article related to me saying that he hates me. What about me does he hate? I really want to just spend 10 minutes and talk with him and see if he still hates me then. I want to know what he wants me to do for him to not hate me. There probably is no other option than to disappear from his eyes, right?"

On the internet, issues like plastic surgery and past photos for females and army enlistments for males are the most scandalous topics. The endless string of hateful replies can instantly crush the feelings of an exciting stage filled with cheers from their fans. It gets worse when the issue stretches to include their friends and family.

One anti has enough power to crush the heart of a star that took 100 fans to make. Although many promise themselves not to read the replies, they can't help but to since their careers are so sensitive to public sentiment. One top star who's earned numerous CF deals for being a 'likable star' with the public is unable to put down his smartphone at any time because he's so afraid of one hateful reply turning into hundreds.

With the development of social networking services, the situation has only gotten more severe. The hate hits faster and deeper into their hearts. Stars open their mentions to find lists upon lists of informal language and criticisms that even the strongest of hearts can't take. Although they know logically that they still have loving fans, that the public still thinks well of them... the damage has already been done.

This, on top of media outlets that abuse them for clicks on their site, can completely turn around a star's career in a night.

What about overseas? Why are there more celebrities in Korea suffering from depression due to hateful replies than in any other country?

One industry insider said this: "The hateful replies are probably worse overseas, but the stars just dismiss them as nothing more than just that: hate. Unfortunately for our country, hateful replies start to get interpreted as public sentiment. Someone with a few hateful replies can be branded as 'unliked by the public' and articles will soon come out about them being on the chopping block. That influences their careers greatly since show producers will be less likely to cast them on their shows. Even producers are scared of netizen comments on their message boards so it's impossible not to pay any mind to them. It's funny because in reality, if you took any of these netizens leaving hateful replies and brought them right in front of you, they'd be on their knees saying sorry."

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1. [+280, -43] I really like the last line.

2. [+254, -31] The majority of people are too lazy to leave a comment. It's just the minority leaving comments that people interpret as public opinion.

3. [+221, -40] I want to go and smack the heads of everyone taking a sh*t through their keyboards... Everyone, watch out for your heads.

-

Source: OSEN via Nate

54 comments:

  1. I think the basic reason for interpreting netizens comments as part of the public opinion is the amount of votes one single comment generates and because the internet is a place where anyone can say what's on their minds without caring if it will hurt someone or not.

    Sadly many people just use the internet to spread hate instead of their sincere opinions. But this is a worldwide phenomenon. Just go to any major website of any country where comments are allowed from anyone, and you'll see most comments are about hating this or hating that

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  2. some people love to leave hateful comments and attack other on the internet just for fun..... sick!

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  3. Perfect article is perfect.

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  4. I really like this article (thanks for translating this, Netizenbuzz ^^). The last line speaks volumes as its so true. Many people behind their computer screens feel invincible contributing their 'opinion' how ever they want regardless of how many people they hurt in the process. My belief is basically "a freedom of speech, is NOT a freedom of hate". A lot of the comments and things said by these keyboard warriors are so incredibly cruel, that it's unrealistic to not expect it to affect the people causing these reactions. To expect an incredibly negative comment (or multiple depending on how invested someone is in hating a celebrity) not to hurt anyone is so ignorant.

    And to bring this over to the I-fan community, a lot of idols that you love hating on, or as you phrase it 'having an opinion on' read English and go on English sites, so your comments could in fact be read by them, and could really affect them. I know Siwon reads allkpop. Tiffany also monitors a lot of the international reaction. Eli has tumblr. WG being so focused on the US are definitely checking on the I-fan reactions and opinions all the time. Would you say half the things you do to their faces?

    So there. Before you type out that comment and press enter chuckling at how insightful and 'in touch with reality and totally not deluded unlike crazy ass fans' you sounded, think about the people who will read it (both celebrities and their fans). If your motivation for doing it is just to hurt people, then that really is sad. And if you think that no one is going to get hurt by it and that its just 'your opinion' please think again. I'm not saying that on the Internet you must please every single person (lol no), but that I'm 100% sure that there's a more respectful way of expressing your thoughts and opinion that that comment saying "why the fuck do they keep trying, just disband already".

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  5. Article is brilliant. Netizens are keyboard warriors who should only be ignored and laughed at in Korea like they are in the rest of the world, it's a good thing that Korean media is finally figuring this out. Look at how the massive hate has destroyed the international sales of T-ara and G-Dragon - NOT. Article FTW,

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  6. Netizens here are worse than chinese and korean netizens.
    Pathetic people neet to get a life.

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  7. so far the best article in this blog... for the shake of my bias and all those other idols/celebs I will K-netiznes would be optimistic and postie. If they cant love then better not to hate too.

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  8. Antis and haters at Allkp0p are no joke.

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  9. Go tell that to 90% of the people that comment on this site, and they think because someone gets hate in the top comments, they are hated by everyone in Korea, and when their unnis/oppas get praised by the top comments, they are praised by everyone in Korea. Stupid people.

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  10. 2. [+254, -31] The majority of people are too lazy to leave a comment. It's just the minority leaving comments that people interpret as public opinion.

    Best thing I've read in a long time.

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  11. Some people search any excuse to bring other people down just to feel better about themselves, after all, it's easy to hide behind the keyboard right?
    And most of people believe what they see at first glance. I wish there would be a way to protect these idols from lies and from the over dramatic media.

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  12. Lol, how ironic that people are agreeing with this article, yet they jump on the bandwagon when they read the top comments translated by this site.

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  13. "With the development of social networking services, the situation has only gotten more severe. The hate hits faster and deeper into their hearts. Stars open their mentions to find lists upon lists of informal language and criticisms that even the strongest of hearts can't take. Although they know logically that they still have loving fans, that the public still thinks well of them... the damage has already been done."

    This is incredibly sad :( unfortunately though, if that's the case, then it sounds like more of the celebrity's problem. This industry is vicious; hateful comments should be no surprise. If something else personal is going on, I can understand why stuff like this wouldn't help, though. Less bashing, more criticism. Many celebs should also be familiar with trolling (I know some are sincere "haters" but not all of them are).

    Netizens from any country can be really messed up but it's too convenient to blame EVERYTHING on them. Netizen #2 is absolutely right, and that's why K-netizens have a bad rep. I-fans like to rag on K-fans because they see a few comments and take that as general K-netizen opinion. There are plenty of rational people who don't comment at all.

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  14. I really don't understand netizens. I dislike a few celebs too but like I just ignore their existence 99% of the time? To me idk succumbing to being a hater is so /below/ me. Think about it. Someone you don't even know is generating so much hate in you that you are spending time consuming media about them only to comment over and over again on their articles. And in the end.. what? The celebrity is still going to live his/her life. The celebrity might even be profiting from your actions because you're generating interest in them and consuming their media. You are basically a fan just a lot more pathetic.

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  15. i dont take seriously the comments/best replies by netizens that netizenbuzz translate. i take them as they are: comments--that are witty, funny and many times hurtful.

    i will not take them as public sentiment. what is 200-500+ votes up to a population of 50M? that number won't fly in a statistical research. it's very unscientific. even if we focus on netizens, we have to consider variables like the age demographic of these netizens who usually take a valuable amount of their day to leave comments or bother w the comments at all. who are they? are they young? are they old? most likely young. and that's not necessarily representative of the public. what about gender? educational attainment and occupation?

    point is, you cannot take an objective public sentiment out of netizen comments or best replies*. take for example GD or BIGBANG as a group (G-Druggin -- this never fails to make me snortle). yes they dont have a very savvy reputation amongst netizens. (who are these 'netizens' anyway?) but their commercial viability is, i assume, largely not affected. if we simplify it, where then does public sentiment regarding them rests (unscientific, im sorry but consider my point)? or the recent one on TVXQ. as netizenbuzz pointed out before and if we were to believe him (her?), best replies and the tide of netizen comments are determined by which group gets to the articles first. consider that there is conflict between the tvxq and jyj k-fans (with one very passionate side), so you cant take those best replies pointblank either.

    granted that they can get out of hand (e.g. tablo and t-ara) and be influential like how the producer stated. still, that would not be the end of it. a star's online reputation might be left to be desired but that would not be THE factor for final casting. in drama production, schedule, pay, talent are just as much (if not more) factors, even including the demographic of the target audience of the drama. meaning, a young but fitting idol whose online reputation might not be all white can be casted to a straight sageuk whose target audience would be around the 35 and up range. i hope i made sense on this one.

    *netizenbuzz, this is not a shade on you. as you were XD

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  16. Last sentence in the article is gold. Oh so true.

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  17. This is off topic but... I have to say that although lots of people still hate solbi for whatever reason, I think she's great. Her paintings are really artistic, have deep meanings to it. I watched her on strong heart, and I have to say that she's really a strong woman. Going through all those hate for many years, she finally found something that can actually release her stress (painting). She showed her other painting on the show as well, and I'm impressed. Plus, she looks happy and beautiful. Yes, she admits to plastic surgery, but you can see that she is somewhat happy with her life right now and that makes me happy, too. Good job, solbi :)

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    Replies
    1. I agree. I love Solbi :)

      Delete
  18. thank you so much netizenbuzz for translating this~ ^^

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  19. In most cases I totally agree, but in T-ara's case the hate they got was their fault(twitter), and totally justified.

    ReplyDelete
    Replies
    1. FUCK YOU GO TO HELL WITH HWAYOUNG BITCH

      Delete
  20. T-ara didn't deserve any of their hate. Netizens misinterpreted those tweets from day one.

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    Replies
    1. There was no misinterpretation because that member who shot back got unjustly fired

      Delete
  21. Why r people so passionate about the top comments in this blog being bad. When a comments gets 200-300 like and 23 dislikes it obviously means that if applied by larger number it will still result in roughly similar result hallo have u heard of quantative date. That's how even business get ideas so I think it's roughly accurate or close to and I would also like to add their is no smoke with out fire. Gd and his other member and t-ara all have similar situation in that they did something bad and u would see that if u put down ur biased glasses. Netizen would also not hate on people and majority would like. I would pick suzy for example as she is clean. U would never see a comment that says I hate Suzy that has 200+ because the number is to large for haters and and trolls in a website like Nate which is basically the google of Korea. Those people probably hang out in fan cafes. I will give another example tvxq recent articles was not negative, netizen stated facts that t their which is their popularity is not the same what turned it negative is fans so separate the 2.
    I see netizen as gossipers which is really everyone people who here who also criticised netizen r also the same shades. And I really don't get why people r so into netizen and bad comments. I u r celebrity and u did something wrong u would get hate full stop. That applies to wester celeb to. Chris brown, Kanye west. The will always have fans but the public don't like then because of the past they did

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  22. ^
    If Koreans truly disliked so much GD, why is his music still selling well digitally? Big fandom cannot save you there as poor digital sales by SuJu show, but you need general Korean public in order to sell well digitally on Korean music sites like Melon. I think true public sentiment is shown there instead of in netizen comments.

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  23. ^ so death threats was their fault? I don't think so lol

    some criticism is okay, death threats? No one deserve it unless they killed someone or raped, but they didn't.

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  24. GD and T-ara are doing some of the best physical product sales outside of Korea right now, plus they are two of the only artists to chart in multiple countries' online top 10 this year simultaneously apart from PSY. Netizen comments reflect the unedited opinions and preoccupations of pop culture gossipers. They don't reflect what actual fans and music lovers think. Just like the letters section in a movie magazine where people vent their opinion about how actor X is an asshole, actress Y does drugs and film Z was made by a pack of idiots doesn't reflect box office of films and often runs completely contradictory to it. Artists are starting to learn this, maybe. If so, that's a good thing for everybody - it will mean less suicides for a start.

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  25. Where there's smoke there's fire, hey... of course. Does T-ara have dirt? Fuck yes, you bet they do. Is "bullying" it? No, that's been proven false, not by T-ara or KKS/CCM but by third party bloggers who swiftly demolished all the laughably inept "evidence" as soon as it appeared just by showing it all untrimmed and in its proper context. The REAL dirt on T-ara was hidden in that initial tweet exchange and almost no-one noticed, a few netizens kind of caught on at the very start of this fuss but then the "bullying" theory came up and they ran with that instead... those amateur armchair detectives got so close to the truth and then they let it slip away by following that bullying forced meme instead... what a waste, for a split second those jumped-up little virgins were almost onto something that could have ended KKS' career...

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  26. I love international Antis because they are very possionate hating girl idols when they're close with their oppas.

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  27. "It's funny because in reality, if you took any of these netizens leaving hateful replies and brought them right in front of you, they'd be on their knees saying sorry." THIS!!! I dont see the fun in hating someone you dont know and leaving nasty comments about them because "you dont like them" because if i dont like a celeb or someone I wont even talk about them in any way... so either those people are clinically insane or theyre closeted fans...

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  28. yes!! finally some sens!! ty for the article

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  29. Korea needs to take mental health issues more seriously. People are taking their stress out on celebs because life for students and adults in Korea is extremely stressful.

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  30. This article doesn't actually explain why netizens' criticism is taken so seriously though, does it? To me it seems like they're summarizing the relationship between celebrities and negative netizens (and how emotionally damaging it can be to celebrities), but it doesn't really say much about why netizens are taken so seriously by media/the public.

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  31. Lots of talk, positive or negative, about T-ara and BigBang proves one thing only - netizens care about T-ara and BigBang. If they didn't care so deeply, they'd just ignore them. Those groups are riding on the backs of their antis, all the way to the bank.

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  32. netizens=shit
    netizens=shit (what they're gonna do)
    netizens=shit (cuz I'm not afraid of them)
    netizens=shit (I'm everything they'll never be)
    netizens=shit

    ReplyDelete
  33. which make me salute of all korean public figure, they have to live with 'netizen's opinion' everyday, lol
    but worse overseas?
    wth, foreign people is much more moderate than korean society.

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  34. Some Korean rapper needs to 'keep it real' and stop rapping about relationships and how good they are on the mic and instead come out with a song about how K-netizens are all scum who should be minced up and turned into dogfood. That would be thoroughly entertaining and very timely.

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  35. People need to realize that most of the comments in these articles are posted by people who care about the group in one way or another. T-ara is an exception because of the whole scandal (although there are some korean sites that defend them, believe it or not), but the comments on TVXQ's articles come only from either ex fans, current fans of the duo, or JYJ fans. The general public doesn't really give a damn. Same with most articles on idols. And the comments on GD's and BigBang's articles are mostly from pressed antis too (and some concerned parents, I'll admit) They say Crayon sucks, yet the song is topping charts.

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  36. I'd like to read what people defending T-ara in Korea have to say for a change, instead of all the endless boring hate. All I ever hear is the "bully" stuff which is such an obvious lie when you actually take a proper look at the "evidence", I don't understand how so many people in Korea got sucked in by that.

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  37. International fans are a buch of hypocrites
    it's so disgusting how hypocriticals you guys can
    there is no difference between a Korean haters or an international hates

    I'VE READ COMMENTS IN ALLKPOP WERE PEOPLE WISH IDOLS DEAD
    HOW IS THAT ANY DIFERENT?

    you gys are disgusting

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  38. Article quote: "THE HATEFUL REPLIES ARE PROBABLY WORSE OVERSEAS, but the stars just dismiss them as nothing more than just that: hate. Unfortunately for our country, hateful replies start to get interpreted as public sentiment."

    LOLOLOLOLOL. Hateful replies most definitely are NOT worse overseas. We're generally more mellow and laid back about issues that seem to rile up Koreans. I'm not saying we're better people, cuz we're not. It's just that Koreans know every single K-celeb really well from their TV appearances, and they know all the gossip, rumors, scandals, etc, so they're more cynical, harsh, and judgmental.

    Korea is a small country, so they know all their celebrities really well. On the other hand, America, for example, is a huge country with a diverse population. It's difficult to keep up with all the rumors about every single B-list/C-list American celebrity. Plus, American celebrities don't reveal as much about themselves on TV and stuff. However, you can tell A LOT about a K-celeb's personality from their TV appearances. K-celebs reveal a lot of personal details on talk shows and Korean TV can be really personal and even invasive. I mean, can you imagine a cable TV show that films One Direction members sleeping in their dorms and their shower/bath scenes? Basically, what I'm trying to say is that K-netizens notice more things, so they're more likely to find things to criticize. Plus, they have a toxic netizen culture where everyone's used to bashing K-celebs.

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  39. Whoa, are you using People = Shit by Slipknot as a reference? That's a really good song!

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  40. Agree with the article..THINK BEFORE YOU CLICK ,, yeah the truth really hurts. we are entitled to have our own opinions but we should always keep in mind that our words can seriously affect other people, we should be responsible for everything we say or post online..when we see our actors/actresses doing something that make us sad well..let's just give them a chance..their job is seriously stressful so we also need to understand them besides those public figures are human beings too..they're not robots programmed to act the way we want them to..they have their own personal lives, they have their own stories, they have emotions too.. Let's think of how much a single rude comment affect one's self esteem..If you don't want an actor/actress or ANYONE, then just ignore them..don't say something bad or isults especially without giving CREDIBLE evidence or justification just because you hate them..Eitherway, we don't want ourselves to be bullied like them so let's just be responsible :)

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