SM and JYP work in closer collaboration with Brand New Music

Article: Why is SM and JYP looking towards Brand New Music?

Source: OSEN via Naver

1. [+119, -25] Would you want to listen to a song titled "I (Feat. Minho)"?

2. [+77, -20] San-E's voice is such a perfect fit for pop songs and Verbal Jint's music is good, I hope he gets more collabs in the future too

3. [+69, -15] Brand New makes sensible music

4. [+54, -4] It's usually just Verbal Jint or San-E featurings that companies go to Brand New for. So it's not really for the company but because they want to duo with Jintae and San-E.

5. [+48, -14] Brand New has all the top name rappers

6. [+33, -6] They do the most public-friendly type of hip hop... their music sells well on the charts.

7. [+4, -1] Brand New's music is easier to approach than labels like Illionaire, who just seem like tryhards... I prefer pop-friendly songs than tryhard hip hop songs that are full of swears and lies.

8. [+3, -1] Brand New should dispatch some rap teachers to SM... although they've improved lately

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