'Blanc & Eclare' pulls in 10 million won in 4 hours at pop-up store event

Article: Jessica's 'Blanc & Eclare' made 10 million won in its first 4 hours of opening... 'massive'

Source: Top Star News via Nate

1. [+567, -36] Look at this media play. She had a 100 member fan meeting and sold scarves for $220 a pop ㅋㅋㅋ So of course she's going to rack in 10 million won in sales. Imagine all those people she auctioned tickets to online who didn't make it in... and it's a pop-up store, the store's going to eventually close and she thinks media play like this is going to work? SM is obviously not managing her anymore and Jessica's using a private promoter who's releasing articles like this.

2. [+528, -27] Sounds like traditional media play. She held a fan signing at her Lotte Mall pop-up store so of course fans are going to go in and buy them. Even journalists were hating on her saying it wasn't even a fan meeting because she had all her products out and was lecturing about her business ㅋㅋㅋ

3. [+382, -22] She sold all of her products through fan signing auction tickets so of course she hit a certain amount in sales ㅋㅋㅋ

4. [+64, -3] I've worked in shopping malls before and for a store launch complete with a fan signing event, 10 million won is nothing. Her sunglasses and scarves are so expensive already so if you take out the people who bought them for the fan signing, it's really nothing. Celebrities will always sell a lot in their first year off of their name value. What's important is where they stand three years later.

5. [+33, -3] So if her sunglasses go for $300-400, that means she barely sold 30 in the four hours her store was open. That's a lot? She's media playing about that, right now?

6. [+22, -0] She basically sold 50 things since her products go for around $200... obviously it'll be easy for her to hit 10 million won.

7. [+20, -3] I don't know how she has any shame calling this a business when she's basically manipulating her fans for her own greed

8. [+18, -2] Jessica was physically there and had an event and all and all she sold was 10 million won ㅋㅋㅋ That's actually quite embarrassing. I guess even her SNSD name isn't working for her anymore.

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There were also a lot of negative articles about Jessica last night, some titles I saw going around being:

"Jessica's Korean fan signing, criticized for irresponsible hosting... 'incomplete event'"

"Jessica stands on her own, will her irresponsible management hold her back"

"Jessica stands on her own and sheds ice princess image, smiles for everyone"

"Jessica criticized for irresponsible Blanc & Eclare event... 'is she really a professional?'"

"How did Jessica become so ostracized?"

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