ILLIT's agency met with backlash for dragging idol groups into their attempt to disprove plagiarism accusations

Video: Belift's statement on accusations of plagiarism

Source: Belift Lab via YouTube

[+4,500] At the very least, if your goal is to prove that you did not plagiarize anything, then you should be showing reference material, sketches, a photo board, no? (A previous best comment saying this got deleted ㅋㅋㅋ)

[+3,900] The New Jeans image that Hybe used at 22:32 has '3' on it which means they saved that image from DC's mobile app. So Hybe is now producing official video content using resources from incel websites? ㅋㅋㅋㅋㅋㅋㅋㅋ

[+3,600] A few points in this video that pisses me off: #1 Belift's basically saying the 'point' choreography is the finger part so please just ignore the 2-3 seconds of other choreography that totally look like another group's. #2 Including the Mexico Jeans clips, ridiculous to me because New Jeans is based off of trends from 30 years ago as a reference, you can't possibly think that copying a group just a year or two from you is the same as referencing a group from 30 years ago #3 No mention at all of that street crossing picture with the white shirts, black skirts, and braided hair when it's a complete copy of existing photography #4 The part about tennis skirts... Min Hee Jin already created that trend in Korea with f(x)'s Rum Pum Pum Pum. #5 The video also makes it seem as if Min Hee Jin's the first person to ever point out that ILLIT copied New Jeans, but those accusations have been going around the internet and the public way before ILLIT's debut. It's even in the court documents. It's so ridiculous that Belift's trying to put the entire thing on one person.  #6 The part about BTS... is so obvious that Belift's now trying to request SOS from international Armies. KBS is the one that invited New Jeans, go and try to sue KBS instead.

[+2,300] Hybe hired a bunch of people from the gaming industry, an industry plagued by games copying ripping each other and previous versions off like Lineage 1, 2, 3,X, just releasing the same game over under a different name, why would you ever think that would work with idol groups? 

[+2,400] Why does Hybe whine so much?? Please stop dragging your internal matters out into the public. If you want to fight these rumors, come out with a unique and creative concept for the public to judge and decide; stop whining

[+2,200] The Black Pink concept photos that Belift featured, do they even know that the creative director behind that concept is supporting Min Hee Jin ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ right after her press conference, the director said that she wins ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ Hybe is so stupid that it's beyond comprehension at this point... and the tennis skirt trend was started by f(x), who was directed by Min Hee Jin~

[+1,900] NMIXX's 'Love Me Like This' was released March 2023, New Jeans' Ditto was released January 2023... Ditto was released first and yet this video has it set up to look like Ditto was released after Love Me Like This ㅋㅋㅋ at this point, I can't tell if Belift really thinks they can take the public for fools or if they're the fools themselves... An entertainment company producing a 4th gen girl group doesn't even know when a song was released last year?

[+1,900] Their clarification for the hair choreography is hilarious -> can't be helped that they're a girl group. That's your only excuse? ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ so why can't it be helped that it looks exactly like New Jeans ㅋㅋㅋㅋㅋ wtf

[+346] Belift, you can try and damage New Jeans and all these other group's images all you want but that is never going to solve your own problems. Please delete this video and focus on managing your own group better. It's so clear that your actions are being taken out of guilt right now.

[+193] The funniest part about all of this is that Min Hee Jin has been in the industry since 2002 with SES until now so no matter what reference material Belift grabs, it probably went through Min Hee Jin ㅋㅋㅋ Min Hee Jin is the blue print for K-Pop's trend history

[+418] How Belift f*cked up against NMIXX: #1 They used member Lily's name without consent #2 They're now accusing NMIXX of plagiarizing New Jeans

[+175] I'm a BTS fan and I'm sick of Belift linking us the f*cK up with ILLIT. New Jeans performed at the palace because they're that influential ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ So sick of Hybe trying to use Armies as shields whenever they're in hot water like this instead of ever giving us fair treatment. If what Belift is accusing is true, then all of Hybe's idol groups should be able to perform at the palace, but it was only New Jeans.

[+424] It's so obvious that Hybe is now being run by people who worked decades in the gaming industry. The public and Min Hee Jin are keeping the focus on the idol industry while Hybe is using the same exact tactics that were tried and failed in the gaming industry. 

[+245] Whenever Belift shows New Jeans on the screen, they use all sorts of negative BGM and sound effects ㅋㅋㅋㅋㅋㅋ wait, is this video really uploaded by a large agency?... Because it totally looks like a video out of those rumor mongering channels

[+379] Hybe's really dragging ILLIT into this by saying "opinions of the ILLIT members were reflected"....... Hybe totally ruined every excuse for their fans to be like "the kids are innocent ㅜㅜ they're just doing what you ordered them to do ㅜㅜㅜㅜㅜㅜ I doubt the kids knew anything about this so please keep the hate limited to their agency" ㅋㅋㅋㅋ Hybe is a bunch of psychos, look at them all grabbing each other by the hair and dragging them all down together ㅋㅋㅋㅋㅋㅋ

[+115] As you can tell from the posts by Black Pink's creative director's stories... Belift is basically becoming blacklisted by everyone in the industry. ILLIT's director Heo Se Ryeon needs to quit and find a new job.

[+262] Hybe kept blaming Min Hee Jin for dragging other idols into this mess and yet in the 30 minutes that Belift posted this video, they've mentioned: Black Pink, New Jeans, IVE, Gfriend, NMIXX, ENHYPEN, SES, FinKL, SNSD, Lovelyz, Seventeen, IZONE, Triple S, Laboum, Pristin, DIA, BTS......

[+95] I wonder what Belift thought after producing this video "ㅋㅋㅋㅋㅋ it's over for you now Min Hee Jin!" ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

[+436] Min Hee Jin did not accuse ILLIT of plagiarism. The public did that first. 

[+453] Never in my life did I ever think I'd hear someone actually say "New Jeans copied Black Pink" ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ is Hybe even sane at this point?

[+277] If you don't know that Min Hee Jin is the one who made tennis skirts a trend in the idol world, then you really need to quit your job... how do you not know your own industry like that? ㅋㅋㅋ I guess I wouldn't expect people from the gaming industry to know that...

[+677] Hybe's hopeless, they're really calling Black Pink the start of the tennis skirt trend when it was f(x) under Min Hee Jin

[+123] Hybe claimed they were going to protect ILLIT but look at them absolutely nailing them to the wall ㅋ How did no one on their team tell them that this video was a bad idea? How can you do the absolute worst possible thing for your case like this?

[+967] Please stop trying to drag this into BTS vs New Jeans so that Armies will do your dirty work for you ㅋㅋㅋㅋ so pathetic. Even international fans can see your dirty ploys.

[+1,500] I don't even know how Hybe has the audacity to mention Pristin and Gfriend in this video after what they did to them. Stop avoiding the real issue at hand by dragging other gruops into it.

[+88] As if attacking Aespa wasn't enough, Hybe's now out for everyone's heads ㅋㅋㅋㅋㅋ even Black Pink's creative director is denying anything to do with this video ㅋㅋㅋㅋㅋㅋㅋ 

[+120] ILLIT's biggest anti is Belift ㅋㅋㅋ whoever gave the pass on this video needs to f*ck off from the industry ㅋㅋㅋㅋㅋㅋ

[+208] I'm now finding it amazing that Min Hee Jin survived at all working with such low-grade people...

[+131] ILLIT's concept is teens dreamed up by fat ajusshi dogs with no aesthetic vision

[+2,900] Hybe's really out here trying to claim that ILLIT is a fashion inspiration for teens when they're dressed on stage in lace skirts and mesh... you mean this is a fashion dreamed up by ajusshis into lolita?

[+219] It's so funny how a video that is trying to prove they didn't plagiarize ended up being a video where they're just whining like "but New Jeans plagiarized too!!!" the entire time ㅋㅋㅋㅋ

[+654] "Whether that's true or not doesn't matter" ?????????? but why doesn't it matter ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ what is this hilarity

[+69] Ajusshis, please listen up... the plagiarism accusations have been going around since ILLIT was first released to the public... it is not the sole opinion of Min Hee Jin ㅋㅋㅋ...

[+50] Hilarious how Hybe ends this by using ILLIT at the end of the video ㅋㅋㅋ this is the same company that threw the phone at the girls to delete their own hate comments during their live stream, right? If you truly cared about Wonhee, you would not have let her do the job of deleting hate comments, the f*ck

[+1,200] All Hybe had to do was let the scandal die down and come out with an even better and more unique concept the next time. It's really sad that they're now choosing to drag all the other idol groups from other companies into this. ILLIT has fielded plagiarism accusations since even before Min Hee Jin said a word about it. Hybe has been nothing but combative this entire time (especially with ILLIT's creative director attacking Min Hee Jin) instead of trying to do better and fix the issue.

[+71] Well, here's proof that Hybe staff are trolling on incel boards

[+2,000] Genuine question... before this video was uploaded, not one person said no...?? No one has a brain that company to stop this from going out? 

[+92] So this is why ILLIT's Twitter was following New Jeans anti accounts... so they could get material to make this video ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

[+40] Belift: but New Jeans copied NMIXX too! #1 the choreography doesn't even look the same #2 New Jeans' song came out three months before theirs. 

[+1,200] Wait, is this really an official YouTube channel...? So with this video, not only did Belift fail to convince the public, but they also cannot accuse Min Hee Jin of dragging other groups into the scandal since they've now done the same. What did BP and NMIXX do to deserve this? 

[+35] The sick part of this is when you read comments defending ILLIT/Hybe, you can just tell that they were written by smelly ajusshis... which tells you a lot about what demographic ILLIT's concept is working with

[+644] Black Pink's visual director told you to shut up

[+808] Wow... I can now see why ILLIT's concepts have been so tacky and outdated. Their entire team is made up of old farts with no aesthetic ㅋㅋㅋㅋㅋㅋㅋ the best they could come up with was this video

[+274] So why is Min Hee Jin not allowed to talk about ILLIT when you've talked about over a dozen groups in this video here? ㅋㅋ Truly curious what kind of reaction Hybe thought they were going to get after uploading this. This truly feels like a video out of some rumor channel and not an official company account.

[+112] When did Sojang start working at Belift?