Lee Hyori's new cafe in Jeju opens to much fanfare but also heavy criticisms of gentrification

Article: 100m long waiting line to take a picture with Lee Hyori... Lee Sang Soon's cafe becomes the 'hot place' of Jeju in just two days

Source: Chosun via Naver

1. [+10,910, -4,559] Lee Hyori whined and whined about how people were invading her privacy in Jeju... they are so hypocritical

2. [+4,434, -637] Let's please leave something for the rest of us. They're going too far.

3. [+2,424, -203] They have more than enough money to live off of. What did they think would happen to the small restaurants or cafes around them if they opened up a huge cafe right there? What are the rest of the entrepreneurs supposed to do? First GD, now Lee Sang Soon... It bothers me to see celebrities use their endless funds to threaten the livelihoods of other businesses like this. Also, they're the ones who ran away to live in Jeju claiming that they wanted to be away from people so why are they now opening a business that deals with more people? Are they out of money?

4. [+904, -9] I can already tell that they're going to sell the cafe in a year claiming that they want to live quietly and move somewhere else

5. [+772, -26] So easy for celebrities to open businesses ㅠ it's marked as a 'hot place' right upon opening ^^ and people are visiting not for the coffee but to see the celebrities. How tacky. Imagine waiting in line in this heat wave just to see a celebrity ㅋㅋㅋ

6. [+701, -30] So easy for them to make money.. now all of the other cafes around them are going to go bankrupt

7. [+612, -15] And why is the media further giving them more free marketing?

8. [+594, -16] As someone living in Jeju, this is not welcoming news to me... I wonder how much they're going to sell this cafe for later on before moving on. I'd rather they just live in Seoul.

9. [+438, -14] Lee Hyori's words never match her actions...

10. [+384, -21] All that whining about invading her private life... how she was going to retire after her cafe.. but she keeps staying on TV and changing her words


Article: Lee Hyori and Lee Sang Soon's Jeju cafe 'closes in 12 minutes' with an apology

Source: Korea Ilbo via Nate

1. [+1,234, -365] It is so unhealthy for the local economy for celebrities to open restaurants like this. I don't view this positively. It's not like they're going to go poor if they don't open this business.

2. [+1,063, -225] Celebrities are constantly opening cafes in Jeju and sweeping up all of the customers. All of the regular cafes are going to have to close doors because of them.

3. [+1,058, -44] All just to see a celebrity one time ㅋㅋ

4. [+137, -19] They're rich enough already, why another cafe? Is this just a hobby for them? What an envious life.

5. [+131, -32] They're so rich and yet the best they can come up with is opening another cafe? They're no different from all the large conglomerates sucking the rest of us dry.

6. [+120, -8] They're taking reservations for a cafe??? You fools, just don't go

7. [+110, -6] Aigoo, so easy for celebrities to make money

8. [+106, -11] This couple has enough to live off of without needing to open a cafe. Now all of the cafes around them are going to go bankrupt.

9. [+93, -7] They're free to do what they want but this just looks really pathetic to me

10. [+86, -8] The least they could've done is made sure there was adequate parking space. Now their town is run over with the mess of their customers waiting around outside other people's homes and public spaces. I'm sure they're enjoying all of this thinking "I'm so famous"


Article: Jeon Yeo Ok calls out Lee Hyori and Lee Sang Soon, "Was opening a cafe in Jeju really necessary?"

Source: The Joongang via Naver

1. [+2,109, -492] I'm beginning to hate Lee Hyori more and more

2. [+1,376, -97] I agree with the politician. It's not that she shouldn't open a cafe because she's a celebrity but that she should be more considerate of hogging all of the tourists from other businesses through her own fame.

3. [+899, -65] For a regular person to open a cafe in Jeju requires practically selling their soul to the devil to get it up and running... Hyori and her husband have enough money to live off of so it bothers me that they're opening cafes and building and selling homes like it's some hobby for them. It feels wrong...

4. [+516, -19] The politician is right..

5. [+252, -7] Remember Lee Hyori claimed that she wanted to live quietly in nature and started a farm in her front yard and everything ㅋㅋㅋㅋㅋㅋㅋㅋ

6. [+255, -17] It's obvious that this cafe is just a hobby for Lee Hyori, not something to make money off of... so was it absolutely necessary to open it now, when she knows small businesses are suffering from lockdown consequences and rising interest rates?? Please stay within your lines.

7. [+223, -5] I'm more embarrassed of the people who were waiting in lines 100 meters long just for this!!! Do they really want to act so cheap just to brag about taking a picture with a celebrity?

8. [+204, -2] They're so rich already, why do this to a small town? They claim to want to live quiet lives and yet they're constantly on TV, buying buildings in Seoul, opening new businesses... their greed for money never ends.

9. [+175, -14] As a Jeju person, I hate Lee Hyori. She's been gentrifying everything and changing what makes Jeju most Jeju ㅠㅠ

10. [+153, -4] I don't think Lee Hyori had bad intentions... but it's obvious that the results of her actions aren't good. No one can stand up against a celebrity business. She should just stick to being a celebrity and keep her business on TV.