Fans notice IU's new song release timing avoids chart competition

Article: IU releases song at 'midnight' when analytics won't reflect it on the live charts

Source: Insight via Instagram

1. [+741] I think she's made so much money now that she's just choosing to enjoy herself. She's reached the best point in life... when you can do what you want to do and still make money and recognition. She's truly a singer you only get once in 100 years.

2. [+456] She has character, talent, respect... the one top of our nation

3. [+327] She's free to release her songs whenever she wants because she's made as much money as she needs... ㅠㅠ

4. [+136] What is she even bad at?

5. [+65] IU the God

6. [+43] I'm just going to stay up and listen to it..

7. [+23] I'm sure it's because she has the capacity to make decisions like this but her mindset is so different from the rest... 👍

8. [+16] The live chart rankings are only important to people who are desperate for rankings with songs that no one wants to listen to. Any song IU releases will have people flocking to it no matter the time ㅎㅎㅎ

9. [+31] Her old agency Loen made a ton of money off of the Melon rankings, and they still are now. Someone had to be the change and IU's doing it.

10. [+4] She's rich, has the capacity for such decisions, and many already know of her great character. She's at a point in her career where she doesn't need to care about whether her songs get #1 or not, everyone already knows she's talented 👏

11. [+4] Money's money but she's also at a point where she doesn't need to care about competition. She has her own name value. I think it's great that influential people like her are attempting to change the industry, even if nothing changes.

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