Hallyu in five years

Article: [All That Music] Looking at Hallyu at risk through 'KARA', it has lost all three of what made it popular

Source: Sports Korea via Naver

1. Dropping worth of Yen, dropping prices of Hallyu content
2. Hallyu is one sided. Korea is only focused on exporting content to Japan with no interest in importing Japanese content. This can foster negative sentiment in Japan.
3. Hallyu is also heavily centered in Japan stilll, with 80% of the K-Pop concerts held in 2012 being in Japan. 18.3% were spread out over the rest of Asia. Labels like SM and JYP are trying to solve this by spreading out their content into different countries with Chinese, Taiwanese, and Thai members.
4. 47% of the 246 Korean CEOs surveyed believed that Hallyu would end within five years. 17% thought Hallyu would completely expire in three years if it doesn't expand from music into arts, beauty, fashion, and food culture.


1. [+79, -6] Five years from now, we're still going to be talking about Hallyu expiring. Five years ago, we were talking about the same thing but it's always the same people with a negative view on everything saying this. Let's see if Hallyu really disappears in five years ㅋㅋ

2. [+82, -15] SM's so smart... They were the first to advance into Japan and when everyone started following them, they switched to China.

3. [+49, -4] Well first of all, the Japanese public broadcasts blocked off Hallyu so there's no way for the newer Korean idols to get themselves known anymore

4. [+10, -1] We've made enough off of Japan. There are trends that come and go, what makes Hallyu any different? Hallyu was popular the right time when Yen worth was good, it's okay to let the trend die.

5. [+13, -5] Psy can call himself a world star but I bet the only country he can make money in is Japan stlil