biztech

Cosmetic brands invest heavily in beauty YouTubers for better marketing return than celebrities

Thursday, December 02, 2021


Article: Most popular cosmetic models beat out the likes of Go Hyun Jung and Kim Hee Ae

Source: Han via Naver

1. [+424, -44] I think this is a good thing. YouTubers are more detailed with their reviews because they actually use the products before letting you know about it~! I trust the recommendations of YouTubers with similar preferences to me and buy what they recommend. It's probably cheaper on the marketing end for the cosmetic companies as well! How many celebrities do you think actually use the products that they advertise?

2. [+211, -7] YouTubers are pushing out even celebrities now ㅎㅎ times are changing, I hope the celebrities aren't too resentful about it. They can just focus on improving their acting now.

3. [+139, -10] The Youtuber in the image used to be a Hera employee and hit daebak when she quit and started a YouTube channel

4. [+93, -5] It's a good thing. High profile celebrity models just raise the cost of the products.

5. [+75, -7] I love it. I always thought it was stupid that celebrities got paid like crazy just for having a pretty face to advertise something with. This new way is better.

6. [+22, -1] It's so dumb how celebrities shoot CFs of products that they don't even use

7. [+11, -0] No one even cares about celebrity CFs anymore ㅋㅋㅋ AI influencers are where it's at. Don't waste money on celebrities anymore. 

8. [+6, -0] I'd say celebrity models are still important for top brands like Chanel, Hermes, Tom Ford, Estee Lauder, Guerlain, etc ^^ it's only the domestic drug store brands that promote with beauty YouTubers

9. [+6, -2] I prefer this. Celebrities don't even use the products that they advertise and get paid millions for, whereas some professional YouTubers have a lot more knowledge about what they're promoting. Actors need to stick to acting, singers need to stick to singing.

10. [+4, -0] I prefer YouTubers to celebrities who get paid millions just to stare at the camera with sultry eyes for a few seconds

-