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Friday, November 20, 2020

Japan notices Hallyu and Black Pink are growing rapidly in SEA countries

 Article: Japan feels the threat of Hallyu's popularity in South East Asia... why is Black Pink so trendy there?

Source: Everyday Economy via Naver

Article takes a look at a Japanese news article reporting on Hallyu in Thailand titled "Hallyu's power witnessed in Thailand... we should feel the threat" along with surveys in four SEA countries on the pouplarity of international media

On the most popular international dramas:
49% viewed dramas from Korea
26% from the US
16% from China
6% from Japan
2% from the UK

On the most popular international varieties:
41% viewed varieties from Korea
33% from the US
13% from China
9% from Japan
3% from the UK

On the most popular international movies:
53% viewed movies from the US
27% from Korea
12% from China
4% from Japan
2% from the UK

When asked how long they thought Hallyu's popularity would last:
8.9% thought it was already over
25.25% thought 1-2 years
26.35% thought 3-4 years
19.7% thought 5-9 years
9.8% thought 10-14 years
3.25% thought 15-29 years
6.75% thought over 30 years


1. [+403, -60] Well the article basically reiterated what the Japanese think and it's that their own market is so big that they don't need international appeal, which is a joke ㅋㅋ It's not like the US or the UK have so much international appeal because their own markets are so small. The Japanese just don't have the skill or sense in producing content that's trendy enough to keep up with international changes. Their main consumer bases are otakuas and homemakers who hold a big piece of the pie so they can't just ditch them to chase bigger appeal, they're just stuck going backwards like that. China tries to make the same excuse as Japan by talking about how their own market is big enough but look at the content they produce, can you really blame market size on that?

2. [+304, -16] People have been saying since 20 years ago that Hallyu would only last 2-3 years. People can get sick of Hallyu all they want but there isn't any other content that can replace it yet so it's going to last a lot longer than people think..

3. [+118, -16] At least Japan has anime and AV, both are markets that no other country can beat. AV is doing fine so I doubt Japan's too worried about that.. unless China starts trying to beat them out with quantity.. ㅋㅋ

4. [+72, -10] But Japan has AV

5. [+52, -10] It's okay, Japan has Arashi ㅋㅋㅋ

6. [+33, -0] Hallyu is something that came about naturally without government intervention. The government just needs to leave it alone and stop trying to regulate it and just let it grow. Hallyu is what's most Korean.

7. [+23, -0] At least Japan leads the world in the AV market. No one can beat them at that ㅋㅋ

8. [+8, -0] Black Pink is dominating. They're a group that has the pros of every other girl group wrapped up in one group.


Source: Nate

1. [+360, -4] Obviously Thailand is crazy for Black Pink because Lisa is Thai

2. [+240, -10] Instead of backstabbing Chinese idols, I'd rather companies train more idols from South East Asia like Lisa

3. [+226, -12] Lisa's such a gem

4. [+23, -3] Japanese idols can't even compare to Korea, they look like they're doing gym exercises ㅋㅋㅋ

5. [+19, -3] Well no one can ever beat Japan in AV ㅠㅠ as sad as it makes me, we must admit what's true!!

6. [+15, -1] I'm just glad Black Pink doesn't have Chinese members...

7. [+14, -3] Korea is the best at producing cultural content

8. [+8, -1] Japanese idols are produced for the otaku consumerbase so they have no chance for international appeal at all

9. [+8, -1] Black Pink is the best ^^

10. [+6, -1] Just go and compare the outfits between Japanese singers and Korean singers... the difference is too real



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