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Friday, February 14, 2014

Industry rep interviewed on the trending sexy concepts


Article: An entertainment agency confesses, "Despite criticisms on skin exposure, the income is a hundred times better"

Source: No Cut News via Nate

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Rep: Hello?

Anchorwoman Kim Hyun Jung: You are currently running an agency, right? Does that mean you also manage idols?

Rep: I am not currently a manager but I am indeed working with idols. I have 17 years of experience in this field.

KHJ: Have you recently seen the music video of the girl group in question?

Rep: I have indeed.

KHJ: What are your thoughts on that?

Rep: I think that you have shown every inch of skin realistically possible. The industry is a war field at the moment and I feel that they went as far as they could to stand out in such a battle-like environment.

KHJ: You called the industry a field of war, right? Exactly what do you mean by that?

Rep: In on emonth, there are hundreds of rookie girl and boy groups that debut. Especially with the market now being all about digital singles, there are hundreds of teams promoting at the same time. Groups need something special to stand out in such an environment, and that leads to desperation for some.

KHJ: Among managers, do you all ever discuss about some groups taking it too far?

Rep: Of course. But we all realize it as the result of a harsh reality and the desperation to get the name of their artists known.

KHJ: So do you feel that sexy concepts definitely bring a quick response?

Rep: It's easy to obtain media attention/publicity.

KHJ: Would you consider noise marketing as a form of marketing?

Rep: Of course. It's easy to be picked up by the media and no matter what people say, good or bad, they're still talking about it and taking a look to see "just how bad it is".

KHJ: Then do you receive more broadcast invitations as a result of the noise marketing and media attention?

Rep: We do. It's easier for PR and broadcast companies will actually be the ones to search us up and invite us since our name is now known and out there.

KHJ: You do realize that once a sexy concept is caught by the media, there are a lot of hateful comments under that. As a member of the industry, do you consider that success?

Rep: There are some that do, but these idols are still young children themselves so they do end up getting hurt by the comments.

KHJ: But realistically, do these idols have any power to outright say, "I don't want to do this. I don't want to wear these fishnet stockings"?

Rep: Idols are a member of a team. The team must survive in order for themselves as an individual to survive. It's hard to have an opposing opinion in such a situation as that.

KHJ: I can understand that, especially since idols go through 2-3, even 5 years of training. One missed opportunity could change the fate of their group.

Rep: That's right. It's difficult for a team to pull through with a concept if one member isn't on board.

KHJ: How much money is required to raise one such idol group?

Rep: A lot. Astronomical, actually. From dorms to outfits, choreography, singing, concept planning... it's truly astronomical.

KHJ: Could you ballpark a number?

Rep: At the minimum, 200k~300k USD to 500k~700k at the most.

KHJ: This is just for a debut?

Rep: Yes. There's a lot of planning involved and that period alone has a lot of expenses.

KHJ: So even if they manage to come up with the expenses and actually debut, only one out of hundreds actually make it, which is why groups constantly go for sexier concepts with more skin showing.

Rep: It's all for survival. You need to catch the eye of the public. The mindset is, "Since that team is wearing fishnet stockings, we must wear fishnet stockings AND rip them. The next team is going to wear lingerie, then," and so on and so forth. None of us know, however, how far any of us will go in the end...

KHJ: As a CEO yourself, how do you feel about such a reality?

Rep: I'm a father of two daughters myself so I'm concerned about the commercialization of women and how they'll grow up to perceive these concepts. I'm also concerned about young children copying such concepts...

KHJ: Then as an industry expert, do you feel that such concepts have longevity? Are they for long term success?

Rep: I'm sure everyone's thinking the same thing... and it's that the concept will only last as long as you can continue to come up with a concept more provocative than the last, and there is only so much further you can go.

KHJ: So managers know that it's for the short term but they're desperate for instant attention so they do it anyway?

Rep: Yes, it's all for survival.

KHJ: You have a very negative view of the concept... I'm sure other people in the industry share your view but go with the concept anyway, right?

Rep: Yes. These groups take a lot of money and planning so we're all scared about debuting them and having them end up forgotten or never known. The seduction of the sexy concept is real.

KHJ: Then how much more do groups earn once they get their name known for a sexy concept?

Rep: The only income in the industry right now is from digital sales and performing at events through getting your name known. Once your name's out there, you get that many more invitations, and sometimes that little difference could mean hundreds of thousands of dollars in income.

-

1. [+459, -14] If we really want to improve our music industry, what we need to do is not leave hateful comments on articles about young female idols but actually purchase the albums of talented artists when they make their comebacks. In the entertainment industry, even hateful comments are seen as a form of interest so the more you leave hateful comments on sexy concepts, the more they're going to think they need to keep up with it for more interest. It's only until they stop making money off of it that they'll turn their interests elsewhere. If you truly want a better music industry, think of other methods to change it...

2. [+187, -1] I suppose it's the same concept as makjang dramas getting better viewer ratings

3. [+44, -6] In the end, it's because the public wants it. I don't want to see it but that's what the public wants so that's what they're providing.

-

106 comments:

  1. The rep's comments are very fair and measured. He expresses his own concerns about the long lasting consequences of this culture, but he does it in a way that doesn't shame the girl groups themselves. Seems like a cool person.

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  2. " [+459, -14] If we really want to improve our music industry, what we need to do is not leave hateful comments on articles about young female idols but actually purchase the albums of talented artists when they make their comebacks. In the entertainment industry, even hateful comments are seen as a form of interest so the more you leave hateful comments on sexy concepts, the more they're going to think they need to keep up with it for more interest. It's only until they stop making money off of it that they'll turn their interests elsewhere. If you truly want a better music industry, think of other methods to change it..."



    WOW

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  3. KHJ: But realistically, do these idols have any power to outright say, "I don't want to do this. I don't want to wear these fishnet stockings"?

    Rep: Idols are a member of a team. The team must survive in order for themselves as an individual to survive. It's hard to have an opposing opinion in such a situation as that.



    This is why people need to stop slut-shaming the girls.

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  4. A sad reality, sex sells.

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  5. it's not the skin showing that's the problem, it's the lack of originality in the concepts. all the girlgroup songs & concepts look alike now.

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  6. "I suppose it's the same concept as makjang dramas getting better viewer ratings"

    LOL love this! Indeed! the makjangness the drama the high the ratings. We can apply this to sexy concept too right? XDD. Anyway the rep seems very realistic ..

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  7. girl groups and boy groups*

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  8. Sometimes I truly feel bad for idols and the system that's set in place. You spend 3-5 years training for 20 or more hours a day and even that doesn't guarantee that you'll end up debuting. And when you finally do, after you leave your other trainee friends, the company gives you a concept that might give you lots of backlash with a less than subpar song.

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  9. if you dont like the concept, dont watch or listen to the song. doing otherwise is falling into their strategy. you're just helping them to be successful lol

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  10. sexy concept with girlsgroup, it's kinda the same problem with rookies boysgroup and all these "hiphop" concepts

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  11. this was a good read. i feel like it really explains the direction the industry is going in, and it's interesting that even the people pushing these concepts don't believe in it. what made so many groups unique in the past is gone, and now it's a game of how sexy they are. hopefully we'll see more girl groups out of the big three with longevity because it's getting rare.

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  12. I sighed a sigh of relief! Finally, people are getting it!

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  13. There's definitely a lot of boy groups coming out with the same concept (the amount of times we've seen the hip-hop concept this month alone, for example?) but I have to say, there's more variety among boy groups than girl groups.


    But I think that's got a lot to do with girl groups not being allowed to step outside the sexy concept/cute concept/dance concept boxes. If they do, they seem to just get ignored.

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  14. the "swaggy groups"?

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  15. #1 is spot on. Complaining isn't going to help, when it comes to this you have to put your money where your mouth is. Support what you think deserves it and then you can actually help change the industry.


    Also, it's still hard to believe putting a group together costs so much :S I feel like there needs to be some change there as well lol. What I don't know though.

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  16. number 1 got it right cuz be real when a girl group does a normal concept, all the people who were begging for it only ends up leaving a youtube comment or liking the video but will still save their money for oppa. so u cant blame em if its takes them stripping to gain male fans.

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  17. btw can you post about iu being cast as nodame?

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  18. 3. [+44, -6] In the end, it's because the public wants it. I don't want to see it but that's what the public wants so that's what they're providing. 

    True fact. Even if there are a lot of people who hate it, there is a lot more who actually like it. And what people in entertainment industry do is providing it for the people who like it in hope of making those haters love it.

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  19. Its confimed?

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  20. 1. [+459, -14] If we really want to improve our music industry, what we need to do is not leave hateful comments on articles about young female idols but actually purchase the albums of talented artists when they make their comebacks. In the entertainment industry, even hateful comments are seen as a form of interest so the more you leave hateful comments on sexy concepts, the more they're going to think they need to keep up with it for more interest. It's only until they stop making money off of it that they'll turn their interests elsewhere. If you truly want a better music industry, think of other methods to change it...

    ReplyDelete
  21. 1. [+459, -14] If we really want to improve our music industry, what we need to do is not leave hateful comments on articles about young female idols but actually purchase the albums of talented artists when they make their comebacks. In the entertainment industry, even hateful comments are seen as a form of interest so the more you leave hateful comments on sexy concepts, the more they're going to think they need to keep up with it for more interest. It's only until they stop making money off of it that they'll turn their interests elsewhere. If you truly want a better music industry, think of other methods to change it...

    http://31.media.tumblr.com/8cb046e6f16e05f8521e15de31927f52/tumblr_mt80mvKYGn1rqfhi2o1_500.gif

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  22. TOPP DOGG, GOT7, Bangtan, B.A.P (not all their mini-album tho) ...etc

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  23. It's just a vicious cycle.
    Ultimately, it boils down to the issue of whether we need so many idol debuts a year? If we can put a restriction to the supply, then they may not need to resort to this kind of gimmicks.

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  24. It's the same with girl groups back then (2008-10) with their overly cutesy concepts and then after, an edgier one right after. It's just now, the trend shifts to provocative.

    TBH, the concept trends need to stop. It gets trite and boring so fast, seeing a bunch of girl groups doing provocative butt dances and boy bands with yet another hip hop concept.

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  25. Let the best group that show more skin wins for all the new groups.


    With all the existing ones, they need to go in gorilla mode just to get noticed.


    Shake what yer mum gave ya!

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  26. I understand that they don't have any real power after joining the agency but i believe that when they signed the contract , they must have known what they put themselves into .
    Again i'm not bashing anyone nor do i think that sexy concept is bad and the girls deserve to be insulted , but in a way , it is their own decision, and i can't really see them as victims .

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  27. lc9, c-clown's latest comeback... the list goes on.

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  28. companies/groups seem to try to copy whatever makes any sort of success, so even if something is original it won't seem that way for long.
    but yeah i agree, the types of girl group concepts that grab attention are very limited.

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  29. Whenever I hear any hip hop group fandom (boy or girl) saying their group is so "swaggie" I laugh so hard like that doesn't mean shit.

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  30. which one of these bring more money...
    DIGITAL @ PHYSICAL ?????

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  31. The first comment makes complete sense. Any type of publicity is good, whether it's bad or good. If it makes the public curious enough to leave comments and look up about the group, the publicity is succeeded. Best example is Stellar: I never knew about them but the recent news made me look them up and their song is good. Actaully, any girl group would be an example.

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  32. Digital. Higher digital sales = higher chance to get #1 on music shows.

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  33. Rep: I'm a father of two daughters myself so I'm concerned about the commercialization of women and how they'll grow up to perceive these concepts. I'm also concerned about young children copying such concepts...



    Young girls are not the only ones we should worry about. Young boys seeing them would also grow up to believe objectifying women is normal and not value us as we should be.

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  34. i agree. the problem is definitely the amount of debuts. there are so many that everything becomes the same, and it stops being about quality but how far they can take it and how fast. realistically how are you going to stick out in front of hundreds of other groups.

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  35. I think that physicals bring more money. And another question: does winning #1 actually give you money or is it just a trophy that recycled every time?

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  36. it doen't give you money but the opportunity to

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  37. the first comment spoke the truth. Commenting doesn't stop sexy concepts. Companies will see the sales, and the publicity and all will be okay with them because what matters most to companies are numbers.

    " It's only until they stop making money off of it that they'll turn their interests elsewhere. If you truly want a better music industry, think of other methods to change it...

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  38. being #1 makes the public notice you

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  39. winning #1 give them some media and public attention ...

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  40. it depends honestly


    digital's because you'll win on music shows and CF companies may want you to endorse their products, etc. So it's more of a long term thing


    physicals because they cost more (buying music digitally in Korea is pretty cheap).

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  41. do they get contracts to debut or get contracts to become trainees?
    if threy get contracts to become trainees and debut then i doubt they were told what concept they would have since day 1.

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  42. I agree with you completely. They knew what they were getting themselves into when they signed the contract, they're not anybody's slaves.

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  43. The music industry at this moment is more single driven though. People don't really appreciate full albums and you'll be lucky if you sold more than 50k copies.

    I mean yeah, a full album costs a lot more than a single, but people aren't willing to spend the extra money unless they're a part of the group's fandom.

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  44. I rather sell empanadas on a corner than being a rookie idol. You'll be trainning for years with no assurance of actually debuting and if you finally debut you have to do whatever you are told just to have a chance that might or might not work

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  45. For girlgroups it's extremely hard to sell albums. They usually do well digitally. It's the opposite for boygroups.

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  46. Companies are only doing what they think is the best for them ~financially~ which is why they usually always take the easy way that is following the trend

    Being a trendsetter is hard tbh, because they have to be able to change people (who are exposed to the current trend)'s mindset

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  47. I think they have a trainee contract and then a new one when they debut.

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  48. Imagine spending between 200k and 700k in a group just to came out and dont be even noticed. So...

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  49. lol LC9 totally forgot about them

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  50. I feel bad for then. If they came up with something thoughtful or interesting along with those concepts it could still be popular, right?

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  51. Empanadas are delicious.

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  52. that first comment, i agree. We're the ones that's letting this trend happen. Since it's something so shocking, many of us make comments about the group. We're giving them attention instead of focusing on other groups and it's sad.

    ReplyDelete
  53. [+459, -14] If we really want to improve our music industry, what we
    need to do is not leave hateful comments on articles about young female
    idols but actually purchase the albums of talented artists when they
    make their comebacks. In the entertainment industry, even hateful
    comments are seen as a form of interest so the more you leave hateful
    comments on sexy concepts, the more they're going to think they need to
    keep up with it for more interest. It's only until they stop making
    money off of it that they'll turn their interests elsewhere. If you
    truly want a better music industry, think of other methods to change
    it...

    pretty much

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  54. I don't know, you're talking about these trainees who joined the company years before the sexy concepts start becoming a trend. And I highly doubt they expected to be a part of the faceless crowd when they signed a contract either. Not many would read hundreds and hundreds of loopholes.

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  55. digital brings you more CFs and public recognition

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  56. Even big companies like SM and YG are cautious when it comes to debuting new artists

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  57. I love empanadas.

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  58. I thought it was more actually mm it must depends of the agency, big one spend a lot much more

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  59. I'd say both. Digital charts domination = public recognition = CFs = more event invitations = more income. Most idols don't get much profit from the physical sales tbh, the cost of making the album, producers, clothes, mv etc got covered back by the physical sales. That's only if they sell well in physical anyway. Most idols got money from concert tours and merchandises. But physicals = fandom. Without fandom, no tours and no money. Can't lack in both.

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  60. oh my god, i laughed so hard with the first sentence. dos empanadas de queso, por favor.

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  61. I don't think hiphop or sexy concept is bad, if it suits a group. Like if B1A4 tried to do hiphop or tiny-G tried to do sexy concept, it will seem weird to me. Another problem is everyone hopping the bandwagon of "Swag". I swear to god every rapper out there will use the word at least 10 times in a song.

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  62. Not to brag, actually I can't even cook white rice, but my empanadas are famous

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  63. IU denied it :O http://www.allkpop.com/article/2014/02/iu-denies-rumors-of-her-being-in-talks-for-the-korean-drama-remake-of-nodame-cantabile#axzz2tLvZDISw

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  64. Oh, that's it. Tomorrow me mates and I are going to the local restaurant and I'll have empanadas and carne asada burrito! Uhh,!

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  65. "Rep: It's all for survival.................. None of us know, however, how far any of us will go in the end..."



    This worries me the most...........

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  66. 700-800k USD. just, how?? I wish he could've itemized the expenses. I am so curious.

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  67. The problem is not the concept but the amount of groups doing the same concept. I feel bad for girlsgroup members who forced to do sexy concept when obviously some of them aren't comfortable with it

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  68. "You need to catch the eye of the public. The mindset is, "Since that team is wearing fishnet stockings, we must wear fishnet stockings AND rip them. The next team is going to wear lingerie, then," and so on and so forth".

    STELLAR's concept in a nutshell.

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  69. They way this CEO is talking it's sad hes know it's something he doesn't agree with but still goes with it cause money makes the world go round.

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  70. Personally , if i was a teenager and i signed a contract to be a POP star , i think i'll know deep down that i'll have to show some skin at one point of my carreer to be/stay relevant, like most famous female pop stars (Modonna , britney , gaga,beyonce,...) seriously i cant think of a pop star that haven't done a sexy concept in the recent years. a sad truth , i just hope the trainees are not that naif

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  71. Ok what I've noticed and the reality is that it's kind of a semi complicated process, and it's a mixture of luck, good marketing, and good songs(at first) and timing- I look at it this way, there were a hoard of really talented rookies in 2012, like whoah there was a lot of variety in both the male and female groups, BUT as you can see who came out on top in 2013 and even had a chance is very small, like maybe two to four groups that mangaed to stay somewhere on the margin of being successful- some groups just missed the timings, were are promoted at wrong times, but then when some rookies got a little recognition their companies flubbed by changing the original concepts that got them fans in the first place(Nu'est, BTOB, C-clown)

    You need something to make you stand out- like BAP had this whole plan before debut, and they probably knew the costs of this investment and just hoped for the best but actually put in efforts, like I saw more of them on shows in 2013 then in 2012 because they focused on fandom building in 2012, like constant comebacks and promotions but not really songs that were that public friendly in the beginning but songs that formed a theme, a style unique to them- I think that's what draws fans in, Vixx did the same thing with constant comebacks in 2013 to build fans and at the right moment won an award, it's about timing and planning and some groups just aren't marketed enough that clinches in those fans or that recognition- I don't know, I think it requires a lot of pre-planning and a creative marketing team willing to take risks- it's a whole array of things and it's just not as simple as having a good song and talent

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  72. Housing them, feeding them, transportation, traveling, training them in singing, dancing, variety, interviews, other languages, hiring dancers, vocal trainers, language tutors, music producers, video directors, their outfits, their hair stylists, make up artists. The list goes on really. There's a massive team behind every idol group. If the group fails, they all fail. If the group succeeds, they all do. Even groups like Crayon Pop who, even in their early times, had a team working behind them to do all of the above. Idols aren't the only ones working in kpop.

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  73. ugh, those wannabe "hiphop" concept boygroups are so boring to watch. Watch any music show and there's bound to be a few rookie groups doing the style. It's not bad but they don't standout and then you feel like you're watching the same thing again and again. They wear similar things, they're style similarly, they sound similar, they express their music and rap the same way, etcetc.

    once in a while though, one of them does impress you

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  74. Depends...
    Music shows use digital chart to determine the winner, digital chart shows public recognition, if you are popular for public, you may get CF deals
    But physical album will give you more if you have big fanbase (album cost around 10USD and digital song only 1USD, especially if you can sell more than 50K albums), physical sales show how big is your fandom, how many fangirls/boys you have, more fans, more concerts/tours, more merchandise sold
    Can't lack of both actually

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  75. This reality is both sad and frustrating, but as much as we say it does, it's still happening in a larger scale and there's nothing we can do about it but whine and complain---which, at this point, is clearly not helping at all and only adding more fuel to the fire.


    These days, it has become a common opinion to bash a girl group with sexy concepts and compare them to bigger groups such as SNSD, WG, etc., but we are only seeing the fact that these girls are doing provocative concepts but not the real reasons behind them.


    Today's Kpop scene is not the same as 3-5 years ago when it's easier to choose a new concept that could get attention without getting the 19+ tag (Hell, even SNSD's leg-exposure for "Tell Me Your Wish" got them flack for being "slutty"). The point is, the market saturation is pushing smaller agencies to latch on the "trend" and the current one is getting as erotic as possible. The idols, of course, in the name of making it big, would have to put on a brave face and come out with a concept sexier than the last, whether they like it or not. They don't have much choice, the only ones who can afford to come out with non-sexy concept and still be noticed are groups that are no longer in the nugu and struggling tier.


    As a SONE, I feel bad whenever I see people I assume as other SONEs criticize and slut-shame and compare groups like Girls' Day, Rainbow Blaxx, Stellar, etc. to SNSD. SNSD may have niot gone that far yet in song and public promotions, but that gives us no right to stomp down on other groups we deem below our biases. I feel bad for these new girls who had to resort to concepts that would only generate them hate, mockery, and disrespect from most people, but I sure wish for their companies to be able to come up with something new because if they are aiming for longevity and love, it is always better to have a good reputation

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  76. ...well all girl groups had more success with sexy concepts so far but it's sad to see how he is actually not feeling well about this kind of concept himself but he has to do it otherwise the group may not survive

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  77. I agree...BTS did impress me. But I'm over the hiphop concepts.

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  78. i agree. the companies are at fault for choosing the "sexy" concept to begin with. the female idols can be as uncomfortable as they like to be but their companies aren't going to give a damn about it since it's not part of the contract. realistically, feelings shouldn't interfere with ones job but i personally find it sad that they have to sell out the ladies through such unclassy and tasteless ways and the ladies themselves can't reject it.

    Park Ji Yoon had a sexy concept for "Mr.Lee" yet there was nothing trashy, unclassy or tasteless in her mv. she's a good example of what the sexy concept should really be like!

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  79. realistically though, that's never going to happen.
    People are addicted to negativity, gossip, scandals, etcetc. And the media is more aware of that than anyone else.
    Everyone says this " care about the music, look only at talents" but what people are looking for is not talent. People wants something to talk about, something to criticize. it's just the way people are. Like the rep said, people rush to watch it and start talking about it whether it's bad or not. People are attracted to it.

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  80. Rather than that, I think the problem is there's too much groups debuting at once. The government or anyone should stop any random person who wants to build an entertainment company to produce idols. If any kids want to be a singer, either try to go solo and sing ballad, enter kpop star or superstar, or try to enter sm or yg or jyp or even cube. That's the safest way to get popular fast without stripping. If you want to be successfull, preservation and hard work is one thing, being smart is another thing. If right now I want to be a singer, and I fail those three things I mentioned above, honestly I may just give up entirely.

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  81. All of that and 700,000 doesn't seem enough to pay everyone a good amount. They probably all make like 20,000 max a year.

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  82. They probably didn't sign up for "sponsors" either. By your logic, they wouldn't be victims of that either.

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  83. Can't say BAP had a good plan though, their plan for 2012 failed miserably. Constant comeback works well only if it's not going overboard. It happened before with B2st, INFINITE but not with BAP. While B2st and INFINITE put out decent songs back to back, once they get the spotlight, they stopped doing it. Let the craze die down a bit but not too long for people to forget them and comeback with even better songs. But BAP songs are like fillers, they comeback so often that turn potential fans into non fans again because they got tired of seeing them so frequently. It happened. Ofc they still have fans now but the amount of fans they can keep if they doing their promotion right will be much more tbh. If anything, I can see Vixx is doing it right for now. They stopped milking their instant popularity for now and build anticipation. I hope they don't wait too long though and comeback with even more good songs to solidified their popularity.

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  84. Yah its like Sistar does well digitally but phsyically they don't (correct me if I am wrong) which results in a small fandom size.

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  85. "In the end, it's because the public wants it." very true. these sexually suggestive concepts won't be so rampant if people didn't make it a sure-success. the people insulting the girl group members personally and even go as far as insulting their parents are a whole nother problem. those netizens have a deranged mentality. for a nugu group to go this route, i see it as desperation.

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  86. But that's not how democracy works. That plan would just bring South Korea one step closer to being like their infamous neighbor.

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  87. SM spent so much money on exo's 293485 teasers and 3 first mvs and i honestly think that's the first time SM has ever spent so much money on a group's debut. it showed up in the productions; the mv's were good and so as well the songs. i wonder how much they're spending for their new female group.

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  88. Well after reading this article i kind of understand the companies perspective of forcing their artists too. 200k-700k is a lot of money per person. No wonder some companies even go bankrupt easily.

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  89. Now I know Why Davichi's Song standout among others girl group!

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  90. tbh, for girl groups, its either sexy or cute. However, sexy gains more attention so they all just do sexy instead. Attention = money, right?

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  91. I think maybe it was good plan as in fandom building? This comeback is after awhile, but I think they managed to gain loyal fans, I don't know how many new fans this comeback drew but it's definitlely more of a larger audience appeal than some of their previous comebacks, you're right that it worked with Infinite and Beast- I don't think BAP are popular in the same sense but they do have fans that are willing to stick with them and I thought that was one of the benefits of what they did in 2012 :) just my opinion though it might be completely different

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  92. Difference is that the whole market wasn't as saturated during 2008-2010 as much as 2011 and beyond. If anything, the number of groups debuting per year should be limited since it's pretty clear that most of them aren't gonna go anywhere beyond debut.

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  93. hallelujah! i'm still hoping a group will go for a rock/badass screamo whatever concept just like sj's 'don't don' or exo's 'mama'. they were amazing and the songs are still my jam today.

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  94. Ok yeah if that doesn't work then the CEO should be more realistic. The reason sm and yg succeed is because they are one of the first company to produce idol so automatically there are a lot of fans following them so even if they release crap songs. It's still going to be successful. But i feel like these people just randomly build company and produce idols dreaming that it will be a success. I don't blame them, they want money, that's fine. I just hope they are more realistic to these things.

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  95. I wonder how many other CEOs are like this guy. He doesn't enjoy giving sexy concepts and doesn't want younger people to copy this, but at the same time he wants his group to survive and they need to make that money back.
    It was kinda sad reading his responses because he's probably been pressured to have a group that has instant success knowing it probably won't do them any good in the long run.

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  96. Actually, they don't have the power because oftentimes it is included in the contract! for instance in SM ent.. it is included in your contract that they have all the right to your body, like if there's something that needs to be fixed or do sexy concepts, you have to do it since it is written in your contract..other agencies also do this sort of thing!!

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  97. their originality and they stick with it ...

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  98. Technically, physical albums rake in higher revenues. The thing is, you would only be able to profit from physical sales if you have a lot of people who would buy it. Among the agencies, SM Ent. is undoubtedly the one who have the biggest revenue from physical album sales, not only because they have more groups and great marketing tactics, but because most of their groups have MASSIVE fanbases. I doubt SM cares about digital sales because it does not add up to much earnings; they would rather focus on concerts, endorsements, merchandise, etc. instead.



    Most smaller companies rely on digital, not mainly because of the money but mostly because of the popularity and recognition it can give to their idols. There is a general consensus that physical sales=fandom power and digital sales=general public popularity. Perfect example is Sistar, the girls came from a smaller company, their physical sales are low, but since they chart amazingly well digitally, they are more well-known than some male groups who sale way better than them physically. If an idol has general public popularity, more opportunities to snag endorsements and other projects arrive, which means more money to both the company and the artists themselves.


    This is the reason why a lot of newer and smaller companies are focusing on getting attention (unwanted or not), because attention to the group through concept=publicity=attention to the song=chances for the song to chart high regardless of longevity=more publicity=bigger opportunities to be more popular.


    Both physical and digital sales are important, but not all groups can afford to have both. It is rare for a group to have a large fanbase and public recognition at the same time, so far, I can only think of SNSD and Big Bang as the fortunate ones.

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  99. Try saying that to the ones who were raped, assaulted and blackmailed by OPW's CEO or actress Jang Jayeon.


    The real problem is that said management makes use of loopholes and they very well know that most teen wannabe idols are naive at best when it comes to those contracts - and thus exploit them through said loopholes, not to mention how shady as hell the industry itself is.

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  100. But isn't BTS a hip hop group to begin with? Of course they would make a comeback with hip hop concepts.

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  101. Makes me curious just who are the people actually sponsoring that amount of money. Back in the 80s and 90s (and likely now still), it wasn't uncommon for mob bosses to be spending/investing quite a bit on the showbiz in various ways.

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  102. I don't think you understand what trainees go through. They spent years trying to debut and when they are finally offered the chance, they'll sign. There's immense pressure and it's not like they have a lot of knowledge on what to look out for in contracts.

    APink, for example, did not have GsD's concept. There are many different concepts and they could be told they are having one and then have it changed to a sexy one.

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