[Instiz] High Cut's impression of SM Entertainment

Instiz: SM's characteristics as according to HIGH CUT!!!

SM: Belonging to the fans, for the fans, because of the fans.

Strengths: No end to the lengths their fandoms will go. SM has a straw stuck into the bank accounts of these fans.

Weaknesses: Fandoms can get out of hand. Boring SMP genre. Can they still stay relevant with the current idol trends?

Honorable Song: TVXQ's 'Hug'. The one song in SM's history that was able to combine public interest + fandom support. There has never been a more perfect debut song in the history of idols.

Song of Embarrassment: CSJH Dana and Sunday's 'Look at Me'. A song with ridiculous lyrics that claim removing one's rib bones will make one skinnier.

Starting with HOT with the first generation of idols, SM has been maintaining a massive fandom of 'SM serfs' for some time now. Entering SM's kingdom means entering a revolving door of fandomhood with HOT, Shinhwa, TVXQ, Super Junior, SHINee, and EXO.

SM's music can be described by SMP (SM Performance). Represented by Yoo Young Jin and Kenzie, SM's music is not to be heard but to be seen, as SM does not stop at just producing music to be heard but everything up to the performance and stage set up to make for a complete song.

SM's music is completely dependent on their fandoms, and their artists are often the target of criticism for lacking public interest. With the advancement of YouTube, however, there has been an increase in international fans, giving SM support from all over the world.

SM's hard to understand lyrics often become the butt of jokes (like 'Ring Ding Dong', 'For example, Ggoongdi Ggoongdi', 'I'm a wolf and you're a beauty'), but there are also jackpots like Super Junior's 'Sorry Sorry'.

Another unique characteristic of SM's music is that their boy groups are traditionally known for singing songs with lyrics that criticize society. Every SM boy group has set on stage at least once with a shocking visual. 'Young sheep' EXO said in an interview, "We want to sing a sparkly, shiny song next time," but unfortunately, the only boy group who was able to avoid the tradition so far has been SHINee.

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"I completely agree with this ㅋㅋㅋㅋㅋㅋㅋ"

"EXO seems like they were created purely for the SMP genre... I'm glad that SHINee's one of the unique groups in SM ㅋㅋㅋ"

"SM has really been raising fandom slaves since the days of HOT.... Can't deny that."

"What I learned from this article is that I'm an SM slave..."

"SHINee really did luck out in SM ㅋㅋㅋ Everyone else is SMP except them ㅋㅋㅋ"

"Even though I really hate admitting it, I really am an SM slave ㅠㅠㅠ I'm always pissed off with SM but if you look at all of the groups I stan, they're all SM ㅠㅠㅠㅠㅠ"

"Can't get more accurate than this!"

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