TV: That Winter praised for non-disruptive product placement

Article: 'That Winter' PPL effect, Scriptwriter No Hee Kyung's secret to not getting hate

Source: Newsen via Nate

1. [+150, -9] I was too focused on the music and the acting that I didn't pay any attention to that stuff. But the way Jo In Sung pulls off anything he wears~ his height and looks~ That was all from Parkland? I thought he was dressed from head to toe in luxury brands

2. [+121, -11] Who has time to look at the PPL? We're all too busy staring at Jo In Sung and Song Hye Gyo's visuals... So handsome, so pretty...

3. [+114, -9] PPL only gets hated on when it disrupts the drama.. Otherwise viewers don't really care

4. [+8, -1] We all know dramas require money and investments for production... The other dramas that got hate for it was because they made the placement too random and obvious.

5. [+6, -0] It all boils down to how obvious you place it. Dramas tend to place the products so randomly. For example, if they're placing a cellphone, they could just include a shot of the actor making a call but instead they'll switch the camera angle to include a full screen shot of the phone's screen and the guy punching in the numbers, etc... It's a completely useless scene. Or like in 'King of Dramas', how the guy one shot a glass of orange juice before he died...

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