Can the Hallyu wave last another 10 years in Japan?

This didn't receive that many replies which is a shame because I was looking forward to what netizens would say but I'll post up the few anyway.

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Article: 10 years of Hallyu in Japan... From 'Winter Sonata' to the K-Pop Boom

Source: Yonhap News via Naver

Article that talks about the 10th anniversary of Hallyu in Japan starting with 'Winter Sonata' airing on NHK in 2003, which opened up the 'Hallyu 1.0 generation' with its fanbase mainly in the adult age range. K-Pop's 'Hallyu 2.0 generation' shifted the fanbase to the younger teen age range.

After summarizing Hallyu's success over the past 10 years, the article also delves into what Hallyu will need to solve/fix in order to ensure another 10 years into the future, one of which is how they handle anti-Korean/Hallyu movement, which picked up in 2011 with issues surrounding Takaoka Sousuke, Kim Tae Hee, and Kohaku Uta Gassen.

KCCA's Kim Young Duk said, "It's difficult to predict Hallyu's future in Japan, just as it was difficult for us to have predicted the booms of 'Winter Sonata' and 'K-Pop'. Hong Kong's movie industry saw a boom for 10 years before receding, and that's an example of how you don't know what will happen in the future 10 years running. It's important that Hallyu comes up with 'post-Hallyu' plans while Hallyu is still going strong now."

A CEO of a popular idol group agency said, "K-Pop has become oversaturated with many idol dance groups advancing into the country. There are too many groups with similar concepts holding the same fan meets and concerts, which will inevitably make the market tired and bored in just a few years. We have to present a variety of other genres like rock and hip hop and put out content of high quality, as well as work to co-produce talents with Japanese companies."

Other areas of focus will also be tourism, fashion, cuisine, etc.

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1. [+12, -1] It's ridiculous to me how Koreans hate Japan so much but they're looking forward to and expecting Hallyu to do well there. It's so two faced and hypocritical because whenever a Korean says they enjoy Japanese culture, they're called a traitor because not liking Japanese culture is the "norm"... Well why is it "not normal" for the Japanese to hate Hallyu, then?

2. [+10, -0] K-Pop is a fraud put out by the media. No matter how much the media says K-Pop is taking over the world, the combined business income of SM, JYP, and YG is in the $60-70 million USD range. Nexon can beat Hallyu and K-Pop with the income they earn from foreign countries alone. Korean gaming companies like Nexon and NC Soft make double, triple that of K-Pop agencies but the media continues to drive K-Pop to be something bigger than it actually is. K-Pop is just an empty can, something that makes a lot of noise when you kick it around.

3. [+10, -1] When you ask Japanese people, they say that TVXQ and KARA are really popular and that they don't know much about anyone else under them. All of the groups mentioned in this article.. it doesn't matter how many concerts they open there because they'll debut as nameless artists and end their careers there as nameless artists. Just focus on getting recognition in Korea first.

4. [+5, -2] We need the Hallyu wave to work in Japan... The majority of our country's culture industry is run by Japanese money. With the Japanese enjoying Korean culture, they're helping other parts of Korea's economy by increasing tourism..

5. [+3, -0] Korean people are too impatient. "Why isn't this working?" "Why is our country like this?" "Why can't you do this?" Koreans expect too much too fast. There are a set of stairs needed to climb for everything but Koreans expect to just leap over those stairs for immediate results. That's no different from expecting a miracle to happen.

6. [+3, -3] The epitome of hypocrisy... Koreans hate the Japanese so much and yet go crazy when they can't make money off of them. It's as if K-Pop can't be run without Japan.

7. [+3, -4] You could combine the power of K-Pop and it won't even come close to the brand power of Hello Kitty. That's reality.

8. [+2, -3] This article sounds like Korea is trying to turn Japan into a cultural colony... It sounds nice on paper but is that even possible?

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