'Quiet luxury' has become a fashion obsession

Article: 'Quiet Luxury' with no visible logos is on the rise "No more detectable Chanel"

Source: E-Daily via Naver

[+1,814, -94] Ladies, listen up. It's not the Chanel logo that's important, it's your face.

[+359, -16] The truest form of quiet luxury is what's inside your mind and body. Eat well, exercise, and fill your brain with knowledge..

[+294, -34] It's so tacky when the first thing you notice about a person is not only what they're wearing but the logos ㅋ

[+196, -18] And yet our country and the rest of Asia love showing outward logos

[+167, -30] I noticed it's always my friends who own very few luxury items who love wearing huge logos

[+77] Logos only look cool on you if you're filthy rich... No one's going to notice logo-less "quiet luxury" on the average person. We're all going to assume you bought it at some market sale. You only receive satisfaction from the money you spend when people recognize the value of it.

[+73, -6] I think most of these comments are middle class... because the wealthy do indeed love showing off their wealth like expensive cars, etc. They may all be educated and rich but you can't deny that in any level of society, that a display of wealth is a huge form of power. Sure~~~ there may be a few outliers who don't care about what they wear or how they look, but they're the minority. Acting like the rich don't care about luxuries is just the imagination of the poor.

[+55, -1] It depends on who's wearing it in the end. Someone can make luxury brands look cheap while another can make even fast fashion look luxurious.

[+52, -0] All of this quiet luxury talk just feels like an ad campaign for Brunello Cucinelli

[+29, -3] Yeah, I don't think the real rich care about whether their clothes have logos or not because their lives are great enough as it is, with or without it. It's the rest of us who act like logos are a necessity because we have to get our money's worth for it.

[+25, -2] A logoless but expensive brand will most definitely fail to make sales in our country

[+21, -1] Please don't act like you don't care about logos when we live in a generation where even apartments have brand logos~ ㅋㅋ just be honest with yourselves

[+14, -1] Logos are important in a country like ours where you only get respect if you're wearing one. 

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