Former SM director Min Hee Jin joins Big Hit as CBO

Article: Former SM director Min Hee Jin joins Big Hit as Chief Brand Officer "leading the girl group launch"

Source: MK Sports via Nate

1. [+1,073, -177] Please don't experiment with BTS by putting them in super colorful colors ㅠㅠ They have their concept down already so just take a look at what they've already done. And please don't copy your own past work ㅠㅠㅠ

2. [+833, -111] Don't mess with BTS

3. [+811, -35] I remember when she was in SM, she was popular for having fresh ideas. Then she started coming out with plans that nobody could understand... I hope she gets another chance in Big Hit.

4. [+102, -5] Ugh... I hate SM's style. I always thought it was the fault of their staff. Even now, SM's style is on the decline.... I'm just not into it.

5. [+80, -5] Don't do weird stuff to BTS. Along with all your weird meaningless CG effects.

6. [+77, -3] This is off topic but SM's songs have really gone off the rails. Red Velvet songs like old f(x) songs and they're always using weird songs as their title tracks, which I don't get. 'Four Seasons' was the only good song by SM this year.

7. [+67, -0] It does seem like SM's style is getting lost ever since Lee Soo Man let go of his managerial reigns

8. [+65, -10] Now I'm worried for the next groups after BTS... they'll become just another factory punch...

9. [+54, -1] She probably saw Red Velvet's 'Zimzalabim' concept and left the company because of how hopeless it's gotten

10. [+48, -11] Don't touch BTS

11. [+46, -5] Armies will not stand for it if the next BTS album is like SM in any way or style ㅋㅋ She's better off just sticking to producing her girl group and not even laying a finger on anything related to BTS ㅋ Anyway, couldn't they have hired anyone else? This person might just stick to their old style and copy herself over and over. We need some new ideas in the industry.

12. [+46, -6] If she's from SM, she's not going to give them cringey SM style concepts, right?

13. [+34, -5] Just please don't do anything close to SM's style. I'm not into that.

14. [+33, -7] You guys need to start actually reading the articles. It says in the headlines that she's launching their girl group and that she'll be managing a different label from BTS. Not sure why BTS is being mentioned at all in the comments.

15. [+32, -4] I don't like this. This person had a lot to do with SM's bizarre concepts... ugh

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