[Pann] Joy's CF shots for Etude House

Pann: Joy doesn't match Etude...

1. [+168, -15] My desire to purchase anything has dropped by a ton...

2. [+96, -61] It's not that she's ugly, just that she looks too young for the ads... it really doesn't fit her, not even the concepts. Even the hardcore fans on Facebook admit it so everyone agrees... She should be like Sulli and do CFs for skincare brands instead of lipsticks and such ㅠㅠㅠ

3. [+87, -6] Etude House is a hit or miss. They come out with legendary ad campaigns when they really put themselves to work but otherwise they're bad at taking pictures, bad at applying make up... I almost doubt they want you to buy their products with the way they advertise themselves. Joy just shot a pictorial with them so I don't think we'll be seeing any more pictures from her. Etude House is trying to get into the Chinese market so they're working Krystal super hard and it's frustrating... not sure if Joy will pick up the contract after Krystal's expires but I'm against it. The brand really does nothing for the star other than a few nice pictures.

4. [+45, -0] Look at what shitty Etude did to Krystal when she first started out

5. [+45, -11] Joy has tons of nice pictorials... there are certain make up looks that fit everyone but Etude just looks like they want to shove every color they can on the face. Krystal's make up didn't match her either and it seems to be the same case with Joy... they also edit the pictures too much too. Joy looks better in the pictorials with Red Velvet.

6. [+41, -0] Krystal's super pretty but even when in her pictures and Sandara they edited it to the point where they came out looking weird. The pictorials themselves are nice though.

7. [+37, -3] Son Naeun didn't match Peripera either ㅋㅋㅋ weird make ups, weird cuts... I think there's an anti inside the company. They also chose super weird pictures for Krystal where it was clear that the looks didn't match her.

8. [+37, -8] Joy looks this pretty even with a bare face so why did they pile so much make up on her... Or maybe because Etude has had a history of super pretty models like Krystal, Sulli, and Sandara... ㅠㅠㅠ