The '3 minute rule' of music shows

Tuesday, March 17, 2015

Article: Do you know the 'law of 3 minutes' on music shows?

Source: X Sports News via Naver

Article breaks down the 3 minute rule on music shows where singers are only given 3 minutes to show everything they have. The time is determined by the popularity/power of that artist. They use Amber as an example as someone who got over 3 minutes on all three public broadcast music shows while another mid-tier company girl group had to have their song cut to under 3 minutes despite being a senior group.

One insider said, "There is even a team that quit promoting altogether because they couldn't even get 3 minutes. The producers have to take into consideration what the audience wants to see and the viewer ratings so they asked the group to cut their song to under 2 minutes and they just quit promoting altogether. They basically lost in the power game."

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1. [+321, -7] There are so many songs that are over 4 minutes long but music shows keep cutting them down to fit their time slot. They should instead be cutting out the MC talks and try to squeeze in as much of the performances as possible.

2. [+200, -12] Even unpopular rookie groups will perform two songs as long as they're from a good company...

3. [+114, -5] Music was cut back in the '90s too.. whether it was ballad or dance, it didn't matter. I'd rather shows cut back on the amount of performers than cut down the song times.

4. [+36, -0] Seriously hate it when songs are cut;;; Why can't they cut back on the embarrassing MC talks and just let us listen to the songs as they were meant to be... I hate it when popular senior groups get their songs cut because they're not from a huge company ㅠㅠㅠ

5. [+38, -11] I don't care as long as huge groups that lip sync are kept off the shows like EXO, that backdancer group.

6. [+17, -2] They'd have more than enough time if they didn't waste time on giving opening slots to groups that aren't going to make it anyway.

7. [+13, -0] You can definitely tell when songs are cut to fit the 3 minute rule. No intro, straight into the second verse... it ruins the flow. Just get rid of the MCs and let us listen to the music~

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