[Instiz] SM's girl group philosophy

Instiz: SM's girl group philosophy

"Our main target isn't men in their teens, twenties, or thirties. The male fanbase will follow no matter what happens. Overall, our main target is women in their teens and twenties. In order to gain their interest, we give (our girl groups) a confident and modern image..."

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"Hahaha, I've fallen into their trap."

"They hit the nail on the head."

"I guess that's why their girl groups don't do sexy concepts."

"Hello, this is your ATM..."

"They know that the true success behind a girl or boy group depends on having a sturdy female fanbase ㅋㅋㅋㅋ"

"I've felt that this was their philosophy for a while... Director Min Hee Jin really knows what she's doing."

"SM succeeded this time as well ㅋㅋㅋㅋㅋㅋ"

"SM was the first time I ever liked a girl group... I was always the type to like boy groups but I fell to their plan.. ㅋ"

"A fandom can only advance with female fans."

"Yeah, I've rarely ever seen male fans buy fan merchandise."

"It's true that girl groups should avoid sexy concepts if they want to gain a lot of female fans. Confident, modern concepts or an innocent concept works better."

"They know that it's the female fans who spend the money."

"But it feels like the male fans that they think will 'definitely follow' haven't been following lately. SM stopped gaining male fans after SNSD. f(x) and Red Velvet have way more female fans... SM, pick up the pace."

"It frustrates me that so many other companies don't seem to know this and waste their resources. Male fans will just call an idol pretty or sexy but the fans actually spending the money are females."

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